Thursday, April 29, 2010
  • Nielsen Turns The 'Channel' Off, Permanently

    In a move that is a bit ironic and very symbolic for the television industry, Nielsen Wednesday said it has effectively turned off the TV channel. As part of the release of an annual report on America's television audiences, Nielsen said it had dropped one of its most popular features - data showing how many channels the average TV household receives - because in a digital, time-shifted multichannel universe, there no longer is a "consistent" meaning for the term "channel." ...Read the whole story

  • Al Gore Wants To Democratize Television, Leaks 'Crowdsourced TV'

    What if you could flip the mass media power of the TV industry funnel, making your viewers your producers, and then using communities to source, distribute and promote professionally curated content? Well, then you might have something that looked a little bit like user-generated video portal YouTube combined with a traditional television network. That appears to be what Current Media plans to introduce soon, Chairman Al Gore hinted at during the closing keynote Tuesday at MEDIA magazine's Outfront Conference in New York. ...Read the whole story

  • Nielsen Test Could Lead To Commercial Ratings in Local Markets

    Nielsen plans a test to determine whether set-top-boxes can help upgrade ratings in local markets. No timetable is set, but the trial will take place in three undetermined markets. Nielsen is looking to deploy a "hybrid" model, where data gleaned from the STBs will be combined with information from its traditional panels -- which could provide ratings at the second-by-second level for particular demographic segments. ...Read the whole story

  • Sony Pushes Its Dash Without A Hint Of Flash

    "Sony hasn't had a strong marketing plan for years," John Biggs, editor-in-chief of the gadget blog, tells Marketing Daily. "They make amazing stuff and just push it out the door. ... Sony has an amazing but massive product line, and it's clear this isn't a priority. Priced at $199, the Dash is a flat-panel device that uses a wireless connection to display information from the Internet, from streaming movies to traffic reports to social networking updates. ...Read the whole story

  • Tremor Media Secures Millions In VC Funds

    Video ad network Tremor Media reported Wednesday securing $40 million in venture capital funding led by Draper Fisher Jurvetson Growth Fund, with participation from DFJ and Triangle Peak Partners. ...Read the whole story

  • Nielsen: More TV In Homes

    For video consumers, it's not only a case of more new digital screens from new video devices, but more traditional TV screens in the home. Nielsen says the number of TV sets in 2009 had its largest-ever year-over-year increase since 2006 -- now just under three TVs per home. ...Read the whole story

    Online Video Has No Character

    What's your favorite show online? What character from an online show would you love to meet in real life. Beyond repurposed television content and a talking orange no one will be talking about a year from ...More

    • Blinkx Adds Behavioral Targeting To Video Site

      The video search engine introduced behavioral targeting services Tuesday supported by AdHoc, the company's contextual video advertising platform. ...More

    • Where's The Pandora App For Video?

      Hot on the heels of the NAB Show and the much-anticipated April 3rd arrival of the iPad, Netflix and broadcast networks ABC and CBS recently announced moves to offer video applications for the iPad. While CBS ...More