Obamavision: A West Wing And A Prayer by Steve Smith

Can you blame the newly installed Team Obama for wanting to channel some of the slick dramedy of the classic West Wing TV series? After all, don't you think most of them came of political age as the NBC political series was at its zenith. You have to imagine that as a deputy press secretary and senior advisors are doing their walk-and-talks down the White House halls more than once they flashed to just that right scene when Toby and C.J. or Josh and Sam were doing the same thing. Check the video shelves of any Obama staffer and I ...Read the whole story

  • electronics Nintendo's Wii, Heart Association Team On Play by Aaron Baar

    The partnership, which launched on Monday, includes putting the American Heart Association's logo on boxes for the Wii Fit balance board controller and on the Wii Sports Resort games beginning this summer. The logo placement is not meant to convey an out-and-out endorsement of the product, but rather that the AHA views the product as valuable for a healthy lifestyle. ...Read the whole story

  • Google And Intel To Launch Social TV Platform by Laurie Sullivan

    Google and Intel will announce a Smart TV platform that supports an Android-based operating system at the Google I/O conference this week in San Francisco, according to reports. ...Read the whole story

  • Hulu Upgrade Doesn't Include HTML5 by Mark Walsh

    In announcing a series of updates to its service today, Hulu said it's sticking with Flash to power video in its new media player because HTML5 -- the alternative pushed by Apple -- isn't yet ready for prime time. "We continue to monitor developments on HTML5, but as of now it doesn't yet meet all of our customers' needs," wrote Eugene Wei, Hulu's vice president of product. ...Read the whole story

  • YouTube Ad Options For Searches And Clicks At Five by Laurie Sullivan

    There are 24 hours worth of videos uploaded each minute onto YouTube and 45 million home page impressions every day. The site gets more than 2 billion views daily and monetizes a billion videos per week that managed to triple partner ad revenue in 2009. ...Read the whole story

  • Where's That Ad Campaign? Yahoo Traffic Dips In April by Mark Walsh

    Yahoo had better get that new ad blitz cranked up. New figures from Nielsen on Friday show the Web portal with month-to-month declines in traffic, time spent and video viewership in April. ...Read the whole story

  • KIT Digital Acquires Benchmark Broadcast by Gavin O'Malley

    Online video provider KIT Digital on Monday agreed to buy Singapore-based Benchmark Broadcast Systems for $9.5 million. Benchmark claims to provide video asset management services, and integrate broadcast video systems, for clients in over 12 countries through six regional offices throughout Asia. The privately held company expects to generate at least $10 million in revenue over the next 12 months. ...Read the whole story

Online Advertising Will Boom When Video Ads Replace Display Ads by Ashkan Karbasfrooshan

A couple of years ago, I was chatting with an executive at Fox and told him, "MySpace killed the online ad business," adding that the social networking giant's ballooning inventory of display ads depressed ad rates. He didn't seem to disagree, which made sense since we were talking about how the only solution to falling ad rates in display advertising was video content, inventory and ads. He added that all sites tend to sell out the premium real estate on their properties -- and without video inventory, they really cannot find ways of generating more revenue from ad sales. We ...More