• Nintendo's Wii, Heart Association Team On Play

    The partnership, which launched on Monday, includes putting the American Heart Association's logo on boxes for the Wii Fit balance board controller and on the Wii Sports Resort games beginning this summer. The logo placement is not meant to convey an out-and-out endorsement of the product, but rather that the AHA views the product as valuable for a healthy lifestyle. ...Read the whole story

  • Google And Intel To Launch Social TV Platform

    Google and Intel will announce a Smart TV platform that supports an Android-based operating system at the Google I/O conference this week in San Francisco, according to reports. ...Read the whole story

  • Blockbuster: Online Video Ad Revenue To Top $1.3bn

    This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history. ...Read the whole story

  • YouTube Ad Options For Searches And Clicks At Five

    There are 24 hours worth of videos uploaded each minute onto YouTube and 45 million home page impressions every day. The site gets more than 2 billion views daily and monetizes a billion videos per week that managed to triple partner ad revenue in 2009. ...Read the whole story

  • Google Makes Bid For VoIP Co. Supporting Yahoo, AOL, Baidu

    Google said Tuesday it has made a $68 million offer to acquire Global IP Solutions Holding, an Internet voice and video company. The deal could put the Mountain View, Calif. company in direct competition with Skype, as well as supporting search rivals. GIP customers include Yahoo, IBM, AOL, Nortel Networks, and Baidu. ...Read the whole story

  • 'Big Deal' Ads Tout Ford's Small Fiesta

    The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebook mavens who got early versions of the car. A series of humorous videos featuring the "Fiesta Agents" are running on Ford's microsite for Fiesta. Marketing Daily talks to Fiesta's Thomais Zaremba. ...Read the whole story

  • KIT Digital Acquires Benchmark Broadcast

    Online video provider KIT Digital on Monday agreed to buy Singapore-based Benchmark Broadcast Systems for $9.5 million. Benchmark claims to provide video asset management services, and integrate broadcast video systems, for clients in over 12 countries through six regional offices throughout Asia. The privately held company expects to generate at least $10 million in revenue over the next 12 months. ...Read the whole story

TV's 2010 Upfront Faces Five Years' Worth Of YouTube

The upfront presentations are in full swing this week -- all on the fifth-year anniversary of YouTube. TV networks realize that while the democratization of video on the Internet is great for viewers, that's only one piece of the puzzle. ...More

  • Online Advertising Will Boom When Video Ads Replace Display Ads

    A couple of years ago, I was chatting with an executive at Fox and told him, "MySpace killed the online ad business," adding that the social networking giant's ballooning inventory of display ads depressed ad rates. He didn't seem to disagree, which made sense since we were talking about how the only solution to falling ad rates in display advertising was video content, inventory and ads. He added that all sites tend to sell out the premium real estate on their properties -- and without video inventory, they really cannot find ways of generating more revenue from ad sales. We ...More