Wednesday, June 30, 2010
  • Pay To Play: Is Hulu Plus A Step Away From An Ad-Supported Model Or The New Freemium Norm?

    Beginning what some analysts see as the beginning of a slippery slide away from wholly ad-supported models, Hulu on Tuesday debuted Hulu Plus -- its premium service that will charge consumers $9.99 a month for carte blanche content access over multiple platforms. Hulu Plus, which will include some advertising, could be seen as an admission that advertising alone is not enough to support premium content online. ...Read the whole story

  • Report: Short-Form Video Still King

    Citing the success of Hulu and various efforts by YouTube, recent reports have heralded the dramatic rise of long-form video content. That said, consumers still far prefer watching short -- if not quite consumer-generated -- media, according to new research conducted by research/consulting firm Frank N. Magid Associates on behalf of video site Metacafe. ...Read the whole story

  • Tune In: MTV Music To Sell Warner Music Ads Cross-Platform

    MTV Networks and Warner Music Group Corp have struck a broad, multiyear marketing/advertising partnership. It gives MTV the exclusive right to sell ad inventory around Warner Music's premium music video content across MTV Music Group digital properties. ...Read the whole story

    YouTube's Is A Victory For Entrepreneurs, Sure -- But the Web?

    YouTube's/Google's victory last week in the Viacom copyright legal battle was called t a "huge" victory for entrepreneurs and the Web in general. I understand this in the context that other entrepreneurs under similar circumstances won't ...More

    • Best If Viewed By December 2013

      With the avalanche of video and technology that's plowing through the consumer marketplace, is there a chance that the broadcast market will survive? As the upfront market wraps up, advertisers will spend billions on broadcast, cable ...More