Xumanii Brings Live Concerts Big And Small To The Social Net by Steve Smith

Video creation and distribution site Xumanii launched earlier this week, promising to bring together live media production, marketing, social networking and monetization in a single package for all level of brands. The new project is claiming to combine the attributes of Facebook, Twitter, Youtube and Ustream. Xumanii (they say it is pronounced "zoo-mon-ee") sees this as a play for both personal branding and entertainment. Live concerts, fashion shows, plays, as well as video blogs can be posted for live and on demand streaming. Clearly they have their eyes set on attracting bigger brands, however. ...Read the whole story

  • automotive Prestone: We're Not Just For Winter Anymore by Karl Greenberg

    "We looked at the market landscape and saw that, though we are a seasonal product, we have the same distribution as motor oil," says Sam Martin, Prestone's product manager for global coolants. "So much of sales is four months every year, so we wanted to see how we could expand that horizon a little bit." ...Read the whole story

  • CBS Outernet Adds 4,100 GameStop Locations by Erik Sass

    CBS Outdoor's digital out-of-home division, CBS Outernet, has completed the expansion of the GameStop TV network to 4,100 GameStop stores nationwide, making GameStop TV (and CBS Outernet) one of the largest digital out-of-home networks in the country. GameStop reaches 16 million viewers twice each month. ...Read the whole story

New Video Devices Aplenty, But Who's On Offense? by Alan Schulman

As quotes from the late New York Yankees "Boss" George Steinbrenner were resurrected by the dozens this past week, one that stuck out for me was: "Look, if you're not on offense, you're on defense." So while economic forecasters spend the summer debating the pros and cons of stimulus versus austerity, it's clear that the macroeconomic picture in the U.S. is not looking good. Are we on offense? Or defense? WWGD? ...More

  • The Bronzing Of The Golden 15 by Tod Sacerdoti

    In 2009, I coined the term "The Golden 15" to describe the four portals (Google, Yahoo, Microsoft & AOL), the four broadcasters (ABC, CBS, FOX & NBC), the five cable conglomerates (Comcast, Disney, MTV, Turner & Viacom), along with Hulu, MySpace and Facebook. Well, the Golden 15 are looking a bit bronze at the moment. Why is this? ...More