Wednesday, July 28, 2010
  • Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households

    Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on several new factors, including the number of households in its sample that have computers with broadband Internet access. The adjustments, known in the parlance of the TV ratings business as "weighting controls," are designed to make Nielsen's audience estimates more representative of the actual TV universe by giving greater mathematical weight to viewers who are underrepresented in its sample, or giving less weight to those who are overrepresented. Based on estimates Nielsen began providing clients over ... ...Read the whole story

  • 'DriverVille' To Help Launch '11 Mazda 2

    It will support the Facebook game with ads. It's just one piece of an integrated campaign that includes TV, cinema ads, online lifestyle/engagement sites, print, customer relationship marketing, a music tour and The campaign is likely the last from longtime Mazda agency Doner, which had the estimated $150 million account since 1997 and developed the "Zoom-Zoom" tag. ...Read the whole story

  • Jeep Rolls With CPE Pricing Method For Video Ads

    ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll video ads and signed Jeep through Universal McCann as the first brand to use the pricing metric for the medium, according to Jason Krebs, executive vice president for the technology vendor. ...Read the whole story

  • BuzzLogic Secures $8.8 Million, Adds New Ad Format

    Blog ad network BuzzLogic Tuesday announced an $8.8 million venture funding round and the rollout of a new custom ad unit geared to driving social media engagement around a brand or promotion. The new BuzzRoll display ad format introduced today is aimed at encouraging blog readers to interact with and share everything from company blog content and Twitter feeds, to video and Facebook applications. ...Read the whole story

    'Video Is Dead' Cries Abound -- But Long Live Digital Services

    Video is dead? Who knew? Actually, it seems "video is dead" as a retail business. Media analyst Laura Martin, speaking to small cable operators, said they need to move their businesses away from video -- and ...More

    • Full Length Shows: Shifting the Dynamics of Online Video Viewing

      The popularity of user-generated video remains one of the most profound phenomena of the digital age -- but not necessarily of the digital economy. Consumers are demanding, and media companies are providing, access to more premium ...More

    • The Evolution Of Paid Video Syndication

      Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms. As most industry folks are aware, generating incremental audience for these videos has largely revolved around structuring revenue share arrangements with ...More