Getting Beyond the Mobile Pre-Roll: Conversations, Not Impressions by Steve Smith

If you want to get better performance from a mobile video ad campaign, then start thinking outside of the video player box. In its latest report on user behavior and ad activity on its own mobile network, Rhythm New Media found that packaging banners and full page ads with video pre-rolls together in an app produced significantly better results than with banners alone. In the one set of data on campaigns, a banner ad campaign alone achieved a .3% CTR while the inclusion of pre-rolls increased the banner CTR 45% to .5%. Likewise, full page ads alone achieved about a ...Read the whole story

  • Kelley Takes CMO Post At Adgenesis by Gavin O'Malley

    Video ad platform provider AdGenesis Digital On Tuesday named Michael Kelley to the newly created position of Chief Marketing Officer. A longtime Partner of Pricewaterhouse-Coopers's digital media practice, Kelley describes AdGenesis as "a new economy play that puts a network of consumers front and center as well as alters the notion of traditional advertising." ...Read the whole story

'Honey, Have You Seen My Glasses?' by Andrew Budkofsky

With all of the recent hype surrounding 3D, a number of questions have arisen about the need to wear glasses while viewing 3D programming. Where will people get these glasses? How many will be needed in the marketplace to meet demand? What type of technology works for which type of glasses? Well, here are some answers. ...More

  • Curb Your Video Enthusiasm by Adam Singolda

    Video is becoming more vital to online publishers to engage users on their site, earn higher CPMs and even tap into growing mobile business ($1.34 billion by 2014). There are more than 20 million Web sites on the Internet, and there are many ways to enrich your site with videos and participate in this video economics. What is the right way? Robust CMS? YouTube as platform? Content licensing? Create your own content? This post will discuss some highlights/tips as well as my own personal style: make things work, and then make them better. ...More