Using Video As A Market Research Lure by Steve Smith

As streaming video became ubiquitous online and emerged on mobile, the format almost became an end it self rather than a medium. I am always a bit surprised when a clip is offered to consumers as a special treat. "Click here and get a free video" some messages will say. This is especially true on mobile now. Marketers will prompt users to opt into an SMS exchange to "get a video link." Really? In an age where buildings literally come alive with live TV feeds and HD screen are at check-out counters, video in and of itself is a value- ...Read the whole story

  • technology LG Adds Humor With Jane Lynch Comedic Videos by Aaron Baar

    "We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both humorous and meaningful," Demetra Kavadeles, a representative for LG, tells Marketing Daily. "As a comedic actress, Jane has a unique style that worked perfectly for what we had in mind. It was also important that this person be a parent and could appeal to parents and teens alike." ...Read the whole story

  • Local Targeted Ads To Support National Media Brands by Laurie Sullivan

    Image Space Media plans to launch a local targeting feature to its self-serve advertiser platform, AdStart, later this week. It lets marketers create and customize in-image ad campaigns. ...Read the whole story

  • mobile Tremor Media Announces HTML5 Support by Mark Walsh

    Tremor will launch HTML5-compatible formats initially for the iPad before expanding the service to other devices including the iPhone and Android-based mobile phones by year's end. "With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience," said Charles Parra, vice president of product management for Tremor. ...Read the whole story

  • Plugged In: Young Men Impact Entertainment Decisions by Gavin O'Malley

    From the home to Hollywood, the influence of 18-34 guys, according to a new report, is pronounced. Nearly three in five -- 58.5% -- of 18-34 guys say family and friends ask for their opinion on which video games to buy, and a whopping three-quarters -- 77% -- say they are asked for recommendations on which movies to see. ...Read the whole story

Scale Vs. Sizzle: The Online Ad Sales Conundrum by Tod Sacerdoti

Online advertising is suffering from a fundamental flaw in its sales process. Put simply, products with sizzle sell but rarely scale. So what do I mean by "sizzle"? In the early days of rich media, it was creative like Superman flying across the page or pop-up research studies, and today it is interactive pre-roll or full-page interactive ads. I call this the scale vs. sizzle conundrum and it is causing a wide-range of problems for clients trying to reach measurable campaign objectives. Let's take a closer look at the problems inherent in this scenario. ...More

  • Upload It And They Will Come by Karen Herman

    For television historians, it used to be that the only way to view long-gone television shows was to venture to university libraries, the Museum of Television & Radio, or, if you were lucky, buy or rent a video. For more obscure programs, you might have to track down a private collector (think Comic Book Guy on "The Simpsons"). Biographical information was culled from books, in libraries, sometimes through inter-library loans. The horror! From a preservation and dissemination viewpoint, the recent online availability of historic television content is a good thing for all of us. ...More