As streaming video became ubiquitous online and emerged on mobile, the format almost became an end it self rather than a medium. I am always a bit surprised when a clip is offered to consumers as a special treat. "Click here and get a free video" some messages will say. This is especially true on mobile now. Marketers will prompt users to opt into an SMS exchange to "get a video link." Really? In an age where buildings literally come alive with live TV feeds and HD screen are at check-out counters, video in and of itself is a value- ...
"We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both ... Read the whole story
Image Space Media plans to launch a local targeting feature to its self-serve advertiser platform, AdStart, later this week. It lets marketers create and ... Read the whole story
Tremor will launch HTML5-compatible formats initially for the iPad before expanding the service to other devices including the iPhone and Android-based mobile phones by ... Read the whole story
Online advertising is suffering from a fundamental flaw in its sales process. Put simply, products with sizzle sell but rarely scale. So what do ... Read the whole story
For television historians, it used to be that the only way to view long-gone television shows was to venture to university libraries, the Museum ... Read the whole story