• LG Adds Humor With Jane Lynch Comedic Videos

    "We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both humorous and meaningful," Demetra Kavadeles, a representative for LG, tells Marketing Daily. "As a comedic actress, Jane has a unique style that worked perfectly for what we had in mind. It was also important that this person be a parent and could appeal to parents and teens alike." ...Read the whole story

  • Local Targeted Ads To Support National Media Brands

    Image Space Media plans to launch a local targeting feature to its self-serve advertiser platform, AdStart, later this week. It lets marketers create and customize in-image ad campaigns. ...Read the whole story

  • Tremor Media Announces HTML5 Support

    Tremor will launch HTML5-compatible formats initially for the iPad before expanding the service to other devices including the iPhone and Android-based mobile phones by year's end. "With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience," said Charles Parra, vice president of product management for Tremor. ...Read the whole story

  • Plugged In: Young Men Impact Entertainment Decisions

    From the home to Hollywood, the influence of 18-34 guys, according to a new report, is pronounced. Nearly three in five -- 58.5% -- of 18-34 guys say family and friends ask for their opinion on which video games to buy, and a whopping three-quarters -- 77% -- say they are asked for recommendations on which movies to see. ...Read the whole story

Scale Vs. Sizzle: The Online Ad Sales Conundrum

Online advertising is suffering from a fundamental flaw in its sales process. Put simply, products with sizzle sell but rarely scale. So what do I mean by "sizzle"? In the early days of rich media, it was creative like Superman flying across the page or pop-up research studies, and today it is interactive pre-roll or full-page interactive ads. I call this the scale vs. sizzle conundrum and it is causing a wide-range of problems for clients trying to reach measurable campaign objectives. Let's take a closer look at the problems inherent in this scenario. ...More

  • Upload It And They Will Come

    For television historians, it used to be that the only way to view long-gone television shows was to venture to university libraries, the Museum of Television & Radio, or, if you were lucky, buy or rent a video. For more obscure programs, you might have to track down a private collector (think Comic Book Guy on "The Simpsons"). Biographical information was culled from books, in libraries, sometimes through inter-library loans. The horror! From a preservation and dissemination viewpoint, the recent online availability of historic television content is a good thing for all of us. ...More