NBC Emmy Feeds Save The Best For Live by Steve Smith

Jimmy Fallon breathed some welcome life into the usual tedium of awards shows last night. The Emmys actually were fun enough to keep this jaded awards-averse viewer watching through to the end. I even held off my "Mad Men" viewing until 11 p.m. Fallon has that rare talent of being entertaining through sheer earnestness alone. Even when the lyrics of his comic tunes aren't particularly clever, he manages to sell it with his boyish eagerness to please. The opening skit, giving Springsteen's "Born to Run" the "Glee" treatment got us on the kid's side right off. Alas, NBC, which otherwise ...Read the whole story

  • food Lindt Ads Serve Up Tennis Star Federer by Karlene Lukovitz

    The 30-second spot, initially airing in a two-week national flight corresponding with the U.S. Open (Aug. 29 - Sept. 12) -- which Federer has won five times in the past six years -- shows two female airport security agents taste-testing the athlete's stash of Lindor Truffles and confiscating them for further "investigation" (as well as checking out Federer's well-toned posterior and considering a strip search). ...Read the whole story

  • Adap.tv Open Video Marketplace Launches Brand Impact by Laurie Sullivan

    Adap.tv launched the Brand Impact offering in its marketplace with a variety of tools and partners. The marketplace, built on an open platform, allows for additional partnerships. It recently rolled out with two tool providers. While one ensures ads don't appear near objectionable content, the other provides real-time measurement and optimization analysis. ...Read the whole story

  • AdoTube's New Platform Energizes In-Stream Ad Growth by Gavin O'Malley

    To help advertisers with their in-stream ad campaigns, video ad network AdoTube debuted its in-stream video advertising platform. AdoTube aims to expand in-stream ad opportunities by giving users the ability to take advantage of any ad asset on any video player within any publisher or network. ...Read the whole story

  • DirecTV Offers NFL 'Ticket' Cross-Platform, Nationwide by Wayne Friedman

    More pricey online video is on the way for sports TV consumers. DirecTV is offering its highly lucrative NFL Sunday Ticket package of games for $350 a year to nonsubscribers, via online platforms, including mobile phones. ...Read the whole story

  • YouTube, MLB Deal Streams Video On Demand To Japanese Fans by Laurie Sullivan

    YouTube and MLB Advanced Media (MLBAM), the interactive media and Internet arm of Major League Baseball, announced a partnership Monday to offer baseball fans in Japan a way to follow the game. ...Read the whole story

What's Your Video App Strategy? by Mike Henry

I recently moderated a panel focused on the intersection of apps and video (it was the video part of an app conference). It gave me the chance to meet some new people and more deeply consider what's unique about building an app to support content distribution and monetization when the content in question is video. For the panel, we focused primarily on the value of an app strategy to publishers in terms of how they produce, promote, distribute and monetize video content. Here are the key takeaways: ...More