Money: The Web Series by Steve Smith

Monetization of online video has been an elusive goal for many publishers over the years. But if you really want to get close to the cash (and this may be as close to monetization as some startups will get) then you may try a unique government-funded set of video podcasts on, well, money. See your tax dollars at work at NewMoney.gov where an ongoing series of video spots illustrates and explains the process of creating the next generation of U.S. currency. ...Read the whole story

  • Podell Steps Down As CEO Of Next New Networks by Gavin O'Malley

    On the heels of reaching its one-billionth page-view, Web TV network creator Next New Networks is losing its CEO Lance Podell. Citing personal reasons, the company said Podell was relinquishing day-to-day responsibilities as CEO, and assuming the position of Chairman of the Board. ...Read the whole story

  • food Tofu Goes Interactive In Education Bid by Karlene Lukovitz

    Why the education push? While tofu continues to grow in popularity as an ingredient in restaurant offerings, Americans still tend to be intimidated by using these products at home, acknowledges Nasoya VP, marketing Susan Rolnick. "When people learn where I work, I often hear, 'I bought some tofu once and it sat in my fridge until I threw it out. I just didn't know what to do with it.'" ...Read the whole story

Mobile Video Advertising Is Irrelevant by Tod Sacerdoti

I feel strongly that mobile video advertising is fundamentally irrelevant and will eventually be removed from the pool of industry jargon. What makes me think this? Mobile video is irrelevant because the medium doesn't change anything about our ability to offer scale, targeting, optimization or performance media to our advertisers. In addition, mobile video advertising is served in a nearly identical way to online video (i.e., a forced view before the consumption of free content), so the experience of viewing the ad doesn't change the way it's consumed or performs. ...More