Tuesday, September 28, 2010
  • Sony, Warner, Disney Plan Pricey Home Film-Viewing Option

    With DVD revenues suffering, major movie studios are talking up "Premium VOD" deals with cable operators, hoping that consumers will pay as much as $30 per show to see movies via their TV sets soon after a theatrical movie's release. ...Read the whole story

  • Reach Media Brings Video Ads To More Taxis

    Reach Media Group announced a new deal with Taxi Magic, which handles booking and payment for thousands of taxis around the country. The alliance allows RMG to introduce digital video entertainment and advertising to displays in the backseats of cabs. ...Read the whole story

  • Canon Campaign Focuses On Technology

    "There's a lot of clutter out there from a lot of different brands, with a lot of celebrity-endorsed products, but there's not a lot of technological propositions to the consumer," Michelle Fernandez, senior marketing manager for Canon, tells Marketing Daily. "We're really putting it in terms of what really matters to [people], which is getting a great photograph." ...Read the whole story

  • AOL Acquires 5min Media, Promises 'Video Ecosystem For The Next Decade'

    Making good on its vow to bolster content, AOL on Tuesday announced the acquisition of popular video sharing startup 5min Media. The deal is part of AOL's broader content-centric strategy, which CEO Tim Armstrong has been pursuing for the last year. ...Read the whole story

  • Hoover's Launches Social Community For Business

    The voice of the social community will guide the direction for a portal and business consortium that Hoover's and contributors Outsell, Selling Power, and Shore Communications plan to launch Tuesday. For the first six months the group will focus on building and sharing its collective expertise on marketing and sales, along with a variety of business topics for entrepreneurs. ...Read the whole story

Mobile Video Advertising Is VERY Relevant

My good friend Tod Sacerdoti posted a provocative article last week titled "Mobile Video Advertising Is Irrelevant," making the argument, and I'm paraphrasing, that video is video no matter where and on what screen that video ...More


  • A New Model For Music Videos

    f you watch a music video three times in a row and can't remember a lyric or chorus, there must be another reason you're wasting time at work. Such is the case with White Knuckles, the ...More