Bringing Video Into the Marketplace, and the Marketplace into Video by Steve Smith

Stop me if you have heard this from me before. Video is the new text. Well, too late now. I said it again. One of the fundamental shifts in media consumption in the last few decades has been towards video-centricity. While text (and to a lesser degree still images) were the primary vehicle for most news and information, not video is becoming the preferred mode of media consumption From b2b news sites to every major print brand, the expectation of a video experience somewhere in the mix is there. And almost everyone seems to be producing video of some sort. ...Read the whole story

  • Sony, Warner, Disney Plan Pricey Home Film-Viewing Option by Wayne Friedman

    With DVD revenues suffering, major movie studios are talking up "Premium VOD" deals with cable operators, hoping that consumers will pay as much as $30 per show to see movies via their TV sets soon after a theatrical movie's release. ...Read the whole story

  • Reach Media Brings Video Ads To More Taxis by Erik Sass

    Reach Media Group announced a new deal with Taxi Magic, which handles booking and payment for thousands of taxis around the country. The alliance allows RMG to introduce digital video entertainment and advertising to displays in the backseats of cabs. ...Read the whole story

  • electronics Canon Campaign Focuses On Technology by Aaron Baar

    "There's a lot of clutter out there from a lot of different brands, with a lot of celebrity-endorsed products, but there's not a lot of technological propositions to the consumer," Michelle Fernandez, senior marketing manager for Canon, tells Marketing Daily. "We're really putting it in terms of what really matters to [people], which is getting a great photograph." ...Read the whole story

  • AOL Acquires 5min Media, Promises 'Video Ecosystem For The Next Decade' by Gavin O'Malley

    Making good on its vow to bolster content, AOL on Tuesday announced the acquisition of popular video sharing startup 5min Media. The deal is part of AOL's broader content-centric strategy, which CEO Tim Armstrong has been pursuing for the last year. ...Read the whole story

  • Hoover's Launches Social Community For Business by Laurie Sullivan

    The voice of the social community will guide the direction for a portal and business consortium that Hoover's and contributors Outsell, Selling Power, and Shore Communications plan to launch Tuesday. For the first six months the group will focus on building and sharing its collective expertise on marketing and sales, along with a variety of business topics for entrepreneurs. ...Read the whole story

Mobile Video Advertising Is VERY Relevant by Frank Barbieri

My good friend Tod Sacerdoti posted a provocative article last week titled "Mobile Video Advertising Is Irrelevant," making the argument, and I'm paraphrasing, that video is video no matter where and on what screen that video is viewed on. This is a subject we've thought a lot about as you can imagine, and I wanted to point out that he is wrong for one big reason: specificity works. ...More

  • A New Model For Music Videos by Mike Henry

    f you watch a music video three times in a row and can't remember a lyric or chorus, there must be another reason you're wasting time at work. Such is the case with White Knuckles, the latest video from the band OK Go. ...More