• Yahoo Debuts Entertainment, New Shows

    Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesday launched a new video series intended to capitalize on the popularity of TV shows like "Dancing with the Stars" and dance videos online. "Ready. Set. Dance!" will present a dance competition over 12 weekly episodes on Yahoo Music with State Farm serving as the sole sponsor. ...Read the whole story

  • Rainbow Media Taps BlackArrow For VOD Ad Trial

    Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Wedding and WE tv, is doing a VOD ad trial with BlackArrow's ad system to leverage its content. ...Read the whole story

  • Reach Media Brings Video Ads To More Taxis

    Reach Media Group announced a new deal with Taxi Magic, which handles booking and payment for thousands of taxis around the country. The alliance allows RMG to introduce digital video entertainment and advertising to displays in the backseats of cabs. ...Read the whole story

  • Canon Campaign Focuses On Technology

    "There's a lot of clutter out there from a lot of different brands, with a lot of celebrity-endorsed products, but there's not a lot of technological propositions to the consumer," Michelle Fernandez, senior marketing manager for Canon, tells Marketing Daily. "We're really putting it in terms of what really matters to [people], which is getting a great photograph." ...Read the whole story

  • AOL Acquires 5min Media, Promises 'Video Ecosystem For The Next Decade'

    Making good on its vow to bolster content, AOL on Tuesday announced the acquisition of popular video sharing startup 5min Media. The deal is part of AOL's broader content-centric strategy, which CEO Tim Armstrong has been pursuing for the last year. ...Read the whole story

  • Hoover's Launches Social Community For Business

    The voice of the social community will guide the direction for a portal and business consortium that Hoover's and contributors Outsell, Selling Power, and Shore Communications plan to launch Tuesday. For the first six months the group will focus on building and sharing its collective expertise on marketing and sales, along with a variety of business topics for entrepreneurs. ...Read the whole story

Sparking The Conversation: Dynamic Video Ads

Recently I heard the head of digital at a major agency lament the fact that although his company was one of the first to adopt dynamic ads years ago, they have executed only a handful of campaigns. Creative production and operational complexity are real issues for the agency. Shortly thereafter, I spoke to a major online publisher who is spearheading new advertising solutions by combining audience insights with dynamic creative. However, their efforts are the exception rather than the rule, while thousands of advertisers still struggle with the idea that every online display campaign should be dynamic and are overwhelmed ...More

  • Mobile Video Advertising Is VERY Relevant

    My good friend Tod Sacerdoti posted a provocative article last week titled "Mobile Video Advertising Is Irrelevant," making the argument, and I'm paraphrasing, that video is video no matter where and on what screen that video is viewed on. This is a subject we've thought a lot about as you can imagine, and I wanted to point out that he is wrong for one big reason: specificity works. ...More

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