Thursday, September 30, 2010
  • NBCU Honcho Likens New Content Model To Pushing Drugs To Addicted Kids

    On the eve of its merger with cable and broadband giant Comcast Corp., a top executive of NBC Universal Wednesday likened the company's emerging media content model to that of a drug dealer pushing addictive drugs to children. "I think the phrase for the future is that these kids are addicted to choice. And if you can capture an addiction in society, you're the pusher man," Lauren Zalaznick, president of NBC Universal Women & Lifestyle Entertainment Networks said during a candid and freewheeling "town hall" discussion on the future of the media industry at Media magazine's Future of Media Forum ... ...Read the whole story

  • Yahoo Debuts Entertainment, New Shows

    Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesday launched a new video series intended to capitalize on the popularity of TV shows like "Dancing with the Stars" and dance videos online. "Ready. Set. Dance!" will present a dance competition over 12 weekly episodes on Yahoo Music with State Farm serving as the sole sponsor. ...Read the whole story

  • Rainbow Media Taps BlackArrow For VOD Ad Trial

    Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Wedding and WE tv, is doing a VOD ad trial with BlackArrow's ad system to leverage its content. ...Read the whole story

  • Ford Goes All Social For New Focus

    The company will bring 100 people to Europe in early '11 -- when the car launches -- to spend two days driving the car and learning about it. Ford will select them through a Facebook application. The company announced the program on Thursday at the Paris Motor Show. ...Read the whole story

  • VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video

    The Pool, the new advertising research and development think tank created by Publicis' VivaKi unit, Wednesday evening released the second wave of research testing emerging online video advertising formats, and once again found that the most optimum ad models are ones in which consumers select the brands messages they want to receive. ...Read the whole story

Sparking The Conversation: Dynamic Video Ads

Recently I heard the head of digital at a major agency lament the fact that although his company was one of the first to adopt dynamic ads years ago, they have executed only a handful of ...More