Okay vid-dweebs. We know you are pretty smart. Codecs, player design, ad insertion technology and targeting algorithms are not for the weak-minded. But are you TED smart? The non-profit organization and programmer of the famous deep-think conferences has always been about viral distribution. Its tagline is 'Ideas Worth Spreading." And so it is issuing a challenge to the video advertising community to offer up its best examples of what curator Chris Anderson calls "ads-with-a-difference." Do your ads actually have ideas. Do they have something worth saying ... well, besides 'gotta see this' and 'you'll wanna buy that?' Because Anderson says ...
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Recently I heard the head of digital at a major agency lament the fact that although his company was one of the first to ... Read the whole story
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