App TV: Rockin' With Roku by Steve Smith

It is an open question whether most consumers really want the web on their TV or not. Sure, sure, for dweebs like us the idea of streaming Cali Lewis or the usual You Tube suspects in higher def to our living room screen seems like the natural next step of Web video. Until you actually have to navigate an interface that accommodates all of that content. There still is a big disconnect between the keyboard-and-search-driven-more-than-you-can-eat Web and the lean-back-remote-in-hand-entertain-me TV experience. Go ahead and shoot me Web purists, but I just don't think most Americans really want to hunt and ...Read the whole story

  • automotive Jeep Makes Video Come To Life by Karl Greenberg

    In conjunction with the release of the game on Nov. 9, Jeep will produce a limited-edition 2011 Jeep Wrangler called "Call of Duty: Black Ops Edition." That kind of 3D realization of a 2D Jeep is a first for the company, but a spokesperson for Jeep says another first is the fact that the division will support the game and the limited edition with advertising. ...Read the whole story

Jobs Takes Swing At Google by Laurie Sullivan

Steve Jobs showed up during a routine earnings call Monday to gloat about the company's first $20.3 billion quarter. Apple's CEO also trashed Google's Android mobile operating system and defended the company from criticism related to the Apple platform running on a closed proprietary system as being a disadvantage when compared to open-source systems like Google's Android. ...More

  • It's Time for the Auto Industry To Get FULLY Dynamic by Anupam Gupta

    With some of the largest budgets for online advertising, automotive brands have historically played a major role in advancing advertising technology and best practices. Video and dynamic creative represent two significant growth areas of online display advertising, and once again auto marketers are well positioned to lead the charge. But will they? ...More