The Really Mad Men by Steve Smith

Last year's entertaining if not especially critical paean to '60s advertising "Art & Copy, "comes to public television Tuesday night at 10 p.m. in many markets as part of the Independent Lens series. For this showing America Ferrara plays host. I have to admit a special fondness for this film despite its shallowness. I was raised in advertising. My father was a creative director at small N.J. agencies and then finally owner of his own small shop. He literally had his drawing board in my sister and my bedroom when we lived in a three-room apartment. He taught me how ...Read the whole story

  • Comcast Rolls Out Xfinity Services For TV, Video, Film by Wayne Friedman

    Comcast is rolling out its Xfinity TV brand, which has been tested over the last year. Comcast Corp. says 150,000 TV shows, movies and other video content will be available on laptops and other digital devices from 90 different movie and TV partners, including Time Warner's HBO or Viacom's Paramount Pictures. ...Read the whole story

Time Shifters More Demanding by Jack Loechner

According to SAY Media, with comScore and TRU, consumers who've shifted the majority of their video viewing to non-live video content make up a significant portion of the adult, online population in the United States. This Off-the-Grid group represents nearly one third of the adult, online population in the United States -nearly 56 million people and growing, says the report. ...More

  • Keeping Video Growing: Our Shared Responsibility by Lewis Rothkopf

    The Wall Street Journal recently reported that "in the first six months of 2010, advertisers spent $627 million on video ads," a significant increase from the year-ago period. This statistic makes it clear that online video's combination of sight, sound and motion is an especially effective one for advertisers, something that comes as no surprise to broadcast veterans. The addition of interactive capabilities further enhances the user experience and increases advertiser benefit. But in order to maintain this pace of growth, each of the stakeholders involved need to rally around maintaining advertiser value. For the ecosystem to thrive, all parties ...More