• Comcast Rolls Out Xfinity Services For TV, Video, Film

    Comcast is rolling out its Xfinity TV brand, which has been tested over the last year. Comcast Corp. says 150,000 TV shows, movies and other video content will be available on laptops and other digital devices from 90 different movie and TV partners, including Time Warner's HBO or Viacom's Paramount Pictures. ...Read the whole story

Time Shifters More Demanding

According to SAY Media, with comScore and TRU, consumers who've shifted the majority of their video viewing to non-live video content make up a significant portion of the adult, online population in the United States. This Off-the-Grid group represents nearly one third of the adult, online population in the United States -nearly 56 million people and growing, says the report. ...More

  • Keeping Video Growing: Our Shared Responsibility

    The Wall Street Journal recently reported that "in the first six months of 2010, advertisers spent $627 million on video ads," a significant increase from the year-ago period. This statistic makes it clear that online video's combination of sight, sound and motion is an especially effective one for advertisers, something that comes as no surprise to broadcast veterans. The addition of interactive capabilities further enhances the user experience and increases advertiser benefit. But in order to maintain this pace of growth, each of the stakeholders involved need to rally around maintaining advertiser value. For the ecosystem to thrive, all parties ...More