Monday, November 15, 2010
  • Nancy O'Dell Pick: Good Timing For Fla. OJ Effort

    In a fortuitous development for citrus growers, the Florida Department of Citrus (FDOC) is launching a digital campaign for Florida orange juice featuring TV personality Nancy O'Dell, just as her visibility is on the rise, big-time. The campaign also employs educator/parenting expert/author Michele Borba, a frequent guest on "The Today Show" and talk shows. ...Read the whole story

  • YuMe Extends Video Ad Network To Mobile

    Video ad network YuMe is expanding to mobile, launching software development tools for the iPhone, iPad and iPod touch as well as a pair of new mobile ad units. By adopting its software, publishers and app developers will be able to use YuMe's ACE technology platform to tap into multiple video ad networks including its own to run video ads across iOS devices. ...Read the whole story

  • Report: Mid-Roll Video Adoption Points To TV-Like Revenue Model

    Premium online content is increasingly being monetized in ways that most closely resemble traditional broadcast television, according to new research from FreeWheel, whose Monetization Rights Management platform helps content owners and distributors sell ad inventory. Completion rates for video ads have steadily risen throughout the year, with mid-rolls showing the highest average rates at 90%. Meanwhile, consumers appear to be learning that -- like television -- top-quality content is monetized in part with advertising. ...Read the whole story

  • MTV 'Unplugged' Finds Juicy Contradiction In Second Act

    Much has changed since "Unplugged" first premiered on MTV in 1989. The show weathered Bon Jovi through Nirvana through Jay-Z (all featured in landmark episodes), but since the 2000 the show had been revived as only occasional specials. Then last year MTV revived the show as a Web series sponsored by Starburst. Plans are now underway for a second sponsored season, with a broad social media push, putting the latest incarnation of the series on everything from flatscreens to mobile phones. ...Read the whole story

Content Scarcity

Despite an accelerated shift towards online advertising spending, most traditional media companies (TMCs) are more reluctant than ever to believe the "content wants to be free" mantra. ...More