Ya Know, SheKnows? by Steve Smith

It bears remembering that online video is not just a guy thing ... not by a long shot. Have you seen the number of video views that make-up and beauty tips get on YouTube? What celebrity news clips can do to traffic stats at any lifestyle or women's magazine site? While video hubs such as Break.com and Metacafe chase that 18-34-year-old male demo with entertainment, gaming and babes, the fairer gender is snacking on video just as voraciously. To wit: the site SheKnows claims to have generated 18.72 million video views in September to become one of the leading video ...Read the whole story

  • beverages Nancy O'Dell Pick: Good Timing For Fla. OJ Effort by Karlene Lukovitz

    In a fortuitous development for citrus growers, the Florida Department of Citrus (FDOC) is launching a digital campaign for Florida orange juice featuring TV personality Nancy O'Dell, just as her visibility is on the rise, big-time. The campaign also employs educator/parenting expert/author Michele Borba, a frequent guest on "The Today Show" and talk shows. ...Read the whole story

  • YuMe Extends Video Ad Network To Mobile by Mark Walsh

    Video ad network YuMe is expanding to mobile, launching software development tools for the iPhone, iPad and iPod touch as well as a pair of new mobile ad units. By adopting its software, publishers and app developers will be able to use YuMe's ACE technology platform to tap into multiple video ad networks including its own to run video ads across iOS devices. ...Read the whole story

  • Report: Mid-Roll Video Adoption Points To TV-Like Revenue Model by Gavin O'Malley

    Premium online content is increasingly being monetized in ways that most closely resemble traditional broadcast television, according to new research from FreeWheel, whose Monetization Rights Management platform helps content owners and distributors sell ad inventory. Completion rates for video ads have steadily risen throughout the year, with mid-rolls showing the highest average rates at 90%. Meanwhile, consumers appear to be learning that -- like television -- top-quality content is monetized in part with advertising. ...Read the whole story

  • MTV 'Unplugged' Finds Juicy Contradiction In Second Act by John Capone

    Much has changed since "Unplugged" first premiered on MTV in 1989. The show weathered Bon Jovi through Nirvana through Jay-Z (all featured in landmark episodes), but since the 2000 the show had been revived as only occasional specials. Then last year MTV revived the show as a Web series sponsored by Starburst. Plans are now underway for a second sponsored season, with a broad social media push, putting the latest incarnation of the series on everything from flatscreens to mobile phones. ...Read the whole story

Content Scarcity by Ashkan Karbasfrooshan

Despite an accelerated shift towards online advertising spending, most traditional media companies (TMCs) are more reluctant than ever to believe the "content wants to be free" mantra. ...More

  • Digital Pennies For Hulu Now Nearly A Couple Of Quarters -- Is That Enough? by Wayne Friedman

    Digital video may still have its issues when it comes to advertiser metrics -- but growing dollar signs now speak for themselves. Hulu chief executive officer Jason Kilar says the premium digital video site will pull in $240 million this year in advertising, more than double its $108 million take in 2009. Kiler says 41 cents -- almost two quarters -- of every dollar generated from video content is from advertising, while 30 cents is from subscription fees. ...More