It bears remembering that online video is not just a guy thing ... not by a long shot. Have you seen the number of video views that make-up and beauty tips get on YouTube? What celebrity news clips can do to traffic stats at any lifestyle or women's magazine site? While video hubs such as Break.com and Metacafe chase that 18-34-year-old male demo with entertainment, gaming and babes, the fairer gender is snacking on video just as voraciously. To wit: the site SheKnows claims to have generated 18.72 million video views in September to become one of the leading video ...
In a fortuitous development for citrus growers, the Florida Department of Citrus (FDOC) is launching a digital campaign for Florida orange juice featuring TV ... Read the whole story
Video ad network YuMe is expanding to mobile, launching software development tools for the iPhone, iPad and iPod touch as well as a pair ... Read the whole story
Despite an accelerated shift towards online advertising spending, most traditional media companies (TMCs) are more reluctant than ever to believe the "content wants to ... Read the whole story
Digital video may still have its issues when it comes to advertiser metrics -- but growing dollar signs now speak for themselves. Hulu chief ... Read the whole story
Premium online content is increasingly being monetized in ways that most closely resemble traditional broadcast television, according to new research from FreeWheel, whose Monetization ... Read the whole story