Jivox Video Analytics Tries to Gauge Where You Are in the Purchase Funnel by Steve Smith

We all know video advertising has considerable brand impact online relative to other digital ad units, but we still don't know much about what that richer media experience actually moved someone to do. Well, there are post-campaign branding effects studies of course that can parse out the kinds of lifts in brand reputation or purchase intent a campaign had on users, but those metrics come well after most campaigns end. Jivox is introducing one ad model and analytics tool today that tries to address the issue. ...Read the whole story

  • Hulu Plus Lowers Rates, Extends Tech Reach by Wayne Friedman

    TV networks may not be interested in digital pennies, but they don't mind saving video consumers a couple of bucks. For its new premium video service, Hulu Plus, a spinoff of the Hulu service, co-owned by News Corp, NBC Universal, and Walt Disney Co., is dropping its price tag to $7.99. ...Read the whole story

  • CPG Leads In-Video Ad Growth by Gavin O'Malley

    Over the past year, spending on in-video advertising by consumer-packaged goods brands soared 377%, according to a new report from video ad network AdoTube. As a result, the CPG vertical represented 30.4% of all in-video ads served during the third quarter of the year. In addition, the index highlighted a continued interest in interactive ad formats, which accounted for 48% of all ads served by AdoTube in the third quarter. ...Read the whole story

Google TV On The 46-Inch HD Sony by Laurie Sullivan

For advertisers it's all about reach and segmenting audiences. "How can I reach more consumers with specific needs through my ads?" On Thursday, Google announced its Google TV Ads platform now reaches 3.3 million homes through Verizon FiOS TV. The deal adds an additional 50 networks. I've been writing about the ability to surf the Web through a television set for years. Some folks developed workarounds, relying on an external hard drive. So, Sony, tell me why you left out a built-in hard drive, especially when you offer a complete line of small laptops, notepads and solid state hard drives ...More

  • Internet Video Advertising Looking More Like The TV Model? Not So Fast by Wayne Friedman

    Internet ad-supported video looking familiar? To some. Media studies are showing the online video business, mostly that of TV shows online, seems to be pushing TV advertisers toward -- what else? -- a TV-like advertising model. ...More

  • Are You Doing The Right Things To Increase Video Views? by Adam Singolda

    Video CPMs are the one of the highest revenue sources for Web publishers (versus display and BT ads), and for the first time in many years, advertiser demand is higher than publisher supply. This year the video advertising market is estimated to cross $1 billion, and consolidation is well underway. Clearly there is a lot of movement into the video space, and one of the key questions is: "How can publishers generate more supply and tap into this exploding market?" ...More