Don't get me started. When news hit last week that a consortium of broadcasters planned to equip 20 major markets to service mobile digital TV, commentators reiterated that old dream of "TV in your hand." The Mobile Content Venture claims it will cover almost 40% of the U.S. population with free-to-consumer digital channels to their phones by the end of 2011. As someone who has tested and covered the jagged, mostly unsuccessful roll-out of live mobile TV service for several years, who has had this capability on a number of review phones I have covered around for months at a ...Read the whole story
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Netflix Cuts Rates, Anticipates Digital Price Wars
In a reaction to what appears to be a digital video price battle, Netflix is launching a bottom-line streaming-only video monthly package at $7.99. The reduction is a salvo at potential new competition. ...Read the whole story
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CPG Leads In-Video Ad Growth
Over the past year, spending on in-video advertising by consumer-packaged goods brands soared 377%, according to a new report from video ad network AdoTube. As a result, the CPG vertical represented 30.4% of all in-video ads served during the third quarter of the year. In addition, the index highlighted a continued interest in interactive ad formats, which accounted for 48% of all ads served by AdoTube in the third quarter. ...Read the whole story
Netflix Smartly Positioned To Capitalize On Mobile Universe
Netflix is a success story for many reasons. There is a valuable lesson to be learned from CEO Reed Hastings' spry, continuing innovation of his company -- and it has all of the major players on edge. ...More
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jessica
A little nostalgia and simplicity go a long way.
Whenever I watch CMT, my dad always comes in and says something like, "I think one of the biggest wastes of time and money is the music video. I just don't understand it." As far as some music videos go, I would agree. Some are cool works of art, but yes - some are just white [...] ...More
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chris
He's Climbing in Your Windows
Do you know who this guy is? That is Antoine Dodson and he is a star thanks to YouTube. If you haven't seen him, you need to look at the following two websites: http://alturl.com/cqakf followed by http://alturl.com/ygfvx. This video became viral by the use of YouTube and Facebook. Last night, I even came across a [...] ...More
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Viacom Blocks Free Content On Internet
Viacom said Monday it has blocked full-length episodes of shows it runs on the Internet to users of Google TV, becoming the fifth television programmer refusing to serve up content on the search engine's new Internet television platform. The company says it's evaluating alternative business models. So, until Viacom execs stop acting like children perhaps advertisers need to take ad dollars elsewhere other than MTV, Comedy Central, Nickelodeon, and other related products. ...More
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The First Billion-Dollar Video Ad Business
Last week, Google announced that its display ad business is now on a $2.5 billion revenue run and its mobile ad business is on a $1 billion run rate. Google now has a billion dollar business in three major online ad categories -- search, display and mobile. With Hulu announcing $240 million in revenue in 2010, the race is on for the first billion-dollar video ad business. ...More
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Google TV On The 46-Inch HD Sony
For advertisers it's all about reach and segmenting audiences. "How can I reach more consumers with specific needs through my ads?" On Thursday, Google announced its Google TV Ads platform now reaches 3.3 million homes through Verizon FiOS TV. The deal adds an additional 50 networks. I've been writing about the ability to surf the Web through a television set for years. Some folks developed workarounds, relying on an external hard drive. So, Sony, tell me why you left out a built-in hard drive, especially when you offer a complete line of small laptops, notepads and solid state hard drives ...More
