• Nevada 'Captures Hearts' Cost-Effectively

    In-stream video test program with Google exposed its skiing commercial to 7.7 million people, targeted to high-income skiers/snowboarders ages 25 to 54 in L.A., Vegas, San Francisco, Seattle, Dallas, Chicago and Phoenix. Forty-five percent watched the entire 30-second ad, and those who watched were found to be 33% more likely to consider Nevada as a vacation destination than those who saw other Nevada online ads. ...Read the whole story

  • Netflix Cuts Rates, Anticipates Digital Price Wars

    In a reaction to what appears to be a digital video price battle, Netflix is launching a bottom-line streaming-only video monthly package at $7.99. The reduction is a salvo at potential new competition. ...Read the whole story

  • AOL Video To Pull Disparate Content Offerings Into One Place

    AOL on Tuesday announced the creation of AOL Video to aggregate its online video library assets under one strategic umbrella, as well as to drive the creation, production and syndication of online video content. Ran Harnevo, co-founder of 5min Media -- which AOL recently acquired -- has been tapped to oversee AOL Video as Senior Vice President. ...Read the whole story

  • Digitalsmiths Acquires Gotuit, Will Expand Video Metadata Portfolio

    Signaling further industry consolidation, white-label video technology company Digitalsmiths on Tuesday announced the acquisition of metadata technology provider Gotuit Media. "By combining our ability to scale libraries of content and Gotuit's broadcast capabilities, we've created the most comprehensive solution for video indexing and metadata monetization available," said Ben Weinberger, CEO of Digitalsmiths. ...Read the whole story

Tell Me A Story: How Video Ads Can Drive The Best Results Online

Successful online advertising isn't just about the channel -- from search to display to video -- it's about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience's willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better than video. I would propose that the power of storytelling through sight, sound and motion is the reason why video is the fastest growing form of online advertising. eMarketer estimates that online video ad spending will grow 48% to $1.5 billion this year and hit $5.5 billion by ...More

  • He's Climbing in Your Windows

    Do you know who this guy is? That is Antoine Dodson and he is a star thanks to YouTube. If you haven't seen him, you need to look at the following two websites: http://alturl.com/cqakf followed by http://alturl.com/ygfvx. This video became viral by the use of YouTube and Facebook. Last night, I even came across a [...] ...More

  • A little nostalgia and simplicity go a long way.

    Whenever I watch CMT, my dad always comes in and says something like, "I think one of the biggest wastes of time and money is the music video. I just don't understand it." As far as some music videos go, I would agree. Some are cool works of art, but yes - some are just white [...] ...More

  • Viacom Blocks Free Content On Internet

    Viacom said Monday it has blocked full-length episodes of shows it runs on the Internet to users of Google TV, becoming the fifth television programmer refusing to serve up content on the search engine's new Internet television platform. The company says it's evaluating alternative business models. So, until Viacom execs stop acting like children perhaps advertisers need to take ad dollars elsewhere other than MTV, Comedy Central, Nickelodeon, and other related products. ...More

  • The First Billion-Dollar Video Ad Business

    Last week, Google announced that its display ad business is now on a $2.5 billion revenue run and its mobile ad business is on a $1 billion run rate. Google now has a billion dollar business in three major online ad categories -- search, display and mobile. With Hulu announcing $240 million in revenue in 2010, the race is on for the first billion-dollar video ad business. ...More