Readers of this and my other scribblings here at Mediapost may know that I am a hopeless mediaholic -- have been from an early age. I am the son of a former ad agency creative director who kept his drawing board in my bedroom. An appreciation for anything media related was burned into my soul. In fact, for me as a child, Thanksgiving was wholly associated with video. In the New York market in the '60s local TV stations like WPIX devoted Thanksgiving Day and the day after (Who knew from 'Black Friday' back then?) to cartoons for kids and ...Read the whole story
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tourism
Nevada 'Captures Hearts' Cost-Effectively
In-stream video test program with Google exposed its skiing commercial to 7.7 million people, targeted to high-income skiers/snowboarders ages 25 to 54 in L.A., Vegas, San Francisco, Seattle, Dallas, Chicago and Phoenix. Forty-five percent watched the entire 30-second ad, and those who watched were found to be 33% more likely to consider Nevada as a vacation destination than those who saw other Nevada online ads. ...Read the whole story
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AOL Video To Pull Disparate Content Offerings Into One Place
AOL on Tuesday announced the creation of AOL Video to aggregate its online video library assets under one strategic umbrella, as well as to drive the creation, production and syndication of online video content. Ran Harnevo, co-founder of 5min Media -- which AOL recently acquired -- has been tapped to oversee AOL Video as Senior Vice President. ...Read the whole story
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Digitalsmiths Acquires Gotuit, Will Expand Video Metadata Portfolio
Signaling further industry consolidation, white-label video technology company Digitalsmiths on Tuesday announced the acquisition of metadata technology provider Gotuit Media. "By combining our ability to scale libraries of content and Gotuit's broadcast capabilities, we've created the most comprehensive solution for video indexing and metadata monetization available," said Ben Weinberger, CEO of Digitalsmiths. ...Read the whole story
Successful online advertising isn't just about the channel -- from search to display to video -- it's about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience's willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better than video. I would propose that the power of storytelling through sight, sound and motion is the reason why video is the fastest growing form of online advertising. eMarketer estimates that online video ad spending will grow 48% to $1.5 billion this year and hit $5.5 billion by ...More
