Wednesday, November 24, 2010
  • Nevada 'Captures Hearts' Cost-Effectively

    In-stream video test program with Google exposed its skiing commercial to 7.7 million people, targeted to high-income skiers/snowboarders ages 25 to 54 in L.A., Vegas, San Francisco, Seattle, Dallas, Chicago and Phoenix. Forty-five percent watched the entire 30-second ad, and those who watched were found to be 33% more likely to consider Nevada as a vacation destination than those who saw other Nevada online ads. ...Read the whole story

  • AOL Video To Pull Disparate Content Offerings Into One Place

    AOL on Tuesday announced the creation of AOL Video to aggregate its online video library assets under one strategic umbrella, as well as to drive the creation, production and syndication of online video content. Ran Harnevo, co-founder of 5min Media -- which AOL recently acquired -- has been tapped to oversee AOL Video as Senior Vice President. ...Read the whole story

  • Digitalsmiths Acquires Gotuit, Will Expand Video Metadata Portfolio

    Signaling further industry consolidation, white-label video technology company Digitalsmiths on Tuesday announced the acquisition of metadata technology provider Gotuit Media. "By combining our ability to scale libraries of content and Gotuit's broadcast capabilities, we've created the most comprehensive solution for video indexing and metadata monetization available," said Ben Weinberger, CEO of Digitalsmiths. ...Read the whole story

Tell Me A Story: How Video Ads Can Drive The Best Results Online

Successful online advertising isn't just about the channel -- from search to display to video -- it's about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience's willingness to consider the product, ...More


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