Only 1% of consumers report they have canceled subscription TV/Video services because they are accessing content instead on the Internet. According to the 2010 edition of the Frank N. Magid … Read the whole story
In my last post, I looked at scarcity with regard to traditional media companies. Today, we will focus on how new-media video producers can … Read the whole story
In video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad … Read the whole story