Monday, November 29, 2010
  • In Video Ad Effectiveness, Targeting Trumps Length

    In video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad tech firm TidalTV. TidalTV found that 30-second ads can far "outperform" 15-second ads, without negatively impacting consumers' experience -- and that advertisers can achieve what TidalTV calls "30-second creative performance" with 15-second video creative. ...Read the whole story

    How Video Producers Can Create Scarcity And Add Value To Content

    In my last post, I looked at scarcity with regard to traditional media companies. Today, we will focus on how new-media video producers can create scarcity in order to create valuable, sustainable content businesses. ...More