The jury is still out on Hulu Plus and even on Apple's 99-cent episode rentals, but a new study by Ipsos finds that the younger demo is serious enough about … Read the whole story
Lately we have seen announcements regarding new OTT ("over the top") box launches, like Roku and Boxee. Netflix has done a masterful job of … Read the whole story
In my last post, I looked at scarcity with regard to traditional media companies. Today, we will focus on how new-media video producers can … Read the whole story
In video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad … Read the whole story