Online video has been sold so hard and for so long as the familiar, safe branding vehicle that will lure TV dollars online, we rarely hear much about its direct marketing potential. But ad software and services company Panache says that with the right formats and appeals, video advertising can also take names and become a hard core DM lead generator. The company is rolling out Tuesday morning a slate new products for its publisher partners to add to the mix call "Lead Accelerator." ...
The goal of the videos is to show how the Milwaukee-based company can help provide financial security over a lifetime, no matter what the ... Read the whole story
Best Buy has gained attention for its alacrity in adopting new media tools like Twitter for providing customer service (its Twelpforce) and mobile shopping ... Read the whole story
Dec. 9th marked the 45th anniversary of the premiere of the Peabody- and Emmy-award-winning television special "A Charlie Brown Christmas." The special contained layers ... Read the whole story
Last week, my counterpart at DBG, Chris Young, wrote about the seven trends that will shape online video 2011. Here are nine realities that ... Read the whole story