Time to Play: Metacafe Launches Games Vide Hub by Steve Smith

Video game marketing and media have been the underappreciated forward troops in the march towards a video-centric Web. Back in the day, news, review and preview sites like GameSpot, IGN, and UGO were among the first to fill our fattening pipes with streaming media. Game preview clips were crack for game addicts. All that luscious CGI and melodramatic cut scenes. Yum. Some smart investors at the big media companies took notice, because now these three are owned by CBS, News Corp. and Hearst, respectively. The sheer volume of games-related video out there from multiple sources cries out for a video-oriented ...Read the whole story

  • TV Sites Record Big Gains, Less Reach In Video Ads by Wayne Friedman

    Top TV-based online businesses witnessed mostly gains in video advertising, according to the latest comScore results. Hulu added some 40,000 video ads in November over October, while CBS Interactive gained 9,000 video ads month-to-month. ...Read the whole story

  • Poptent Hits $1 Million in Video Ad Payouts by Mark Walsh

    The buzz around harnessing user-generated video to boost brands may have peaked a few years ago, but startup Poptent has managed to find a profitable niche as a platform for crowdsourcing video ads. Started in 2007, the company matches its social network of 20,000 independent videographers and filmmakers with assignments for mostly online video (but also TV) spots from major brands including Anheuser-Busch, Nokia and American Express. ...Read the whole story

  • Tribune Media Services Acquires Video Search Company CastTV by Gavin O'Malley

    Tribune Media Services on Thursday announced the acquisition of video search company CastTV. The acquisition is expected to improve TMS' entertainment metadata, which clients can use to create entertainment-discovery guides that direct consumers to programs available on linear, on-demand and online video platforms. ...Read the whole story