We Wish You A Sexist Christmas, and a Naughty New Year by Steve Smith

I thought that a generation of feminist soldiers fought bravely in the streets so our children would never have to watch the kind of video you will want to (nay, have to ) watch below. Recalling the days of Playboy magazine Christmas cartoons that objectified women to excruciating lengths, we present with begrudging admiration "The Cup Size Choir" video that is trending up the viral charts this week. From UK lingerie-maker La Senza and agency Karmarama comes a choir of young models in a range of cup sizes gasping Christmas carols. Oh, it gets better. ...Read the whole story

  • Ron Schneier; myvideorights

    Ron Schneier, a former A&E executive who led both advertising and affiliate sales, has been named COO, North America, of myvideorights. ...Read the whole story

  • Poptent Hits $1 Million in Video Ad Payouts by Mark Walsh

    The buzz around harnessing user-generated video to boost brands may have peaked a few years ago, but startup Poptent has managed to find a profitable niche as a platform for crowdsourcing video ads. Started in 2007, the company matches its social network of 20,000 independent videographers and filmmakers with assignments for mostly online video (but also TV) spots from major brands including Anheuser-Busch, Nokia and American Express. ...Read the whole story

  • Sony Debuts Latin American Online Entertainment Hub by Gavin O'Malley

    Sony Pictures Television on Tuesday debuted its online platform for Latin America, featuring a new tool for advertisers to integrate their products to an array of online video content. ...Read the whole story

How Important Is Creative In The Online Video Marketing Equation? by David Murdico

Brands, businesses and organizations are fast adopting online video marketing as a valuable tool in their marketing approach. Considering that video marketing relies on the power of messages being shared through social networking, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, conversely, can you put lipstick on a pig if you have a hefty enough paid media budget? ...More