Trend Watch: Video Forecasts For 2011

One thing is certain to happen over the next 12 months: Marketers are going to spend more money on video than they did in 2010. So, that being said, I'll try to avoid the obvious for the rest of the article. Three trend predictions for 2011: ...More

  • How Important Is Creative In The Online Video Marketing Equation?

    Brands, businesses and organizations are fast adopting online video marketing as a valuable tool in their marketing approach. Considering that video marketing relies on the power of messages being shared through social networking, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, conversely, can you put lipstick on a pig if you have a hefty enough paid media budget? ...More