Music in Review: Bieber To GaGa by Steve Smith

As 2010 comes to a close, the lists begin to roll. Today we get from music site Vevo its run down of the most popular videos on a service that itself became one of the top trending Web properties of 2010. In comScore's latest ranking of Web properties (November 2010), MTV's parent Viacom continues to be the larger presence with 81.7 million unique visitors (No. 11 in the list). But Vevo is now at No .19 with 57.8 million uniques, and it is streaming hundreds of millions of vids a month. Curiously, and not coincidentally, MTV itself reported yesterday that ...Read the whole story

Trend Watch: Video Forecasts For 2011 by Alex Rowland

One thing is certain to happen over the next 12 months: Marketers are going to spend more money on video than they did in 2010. So, that being said, I'll try to avoid the obvious for the rest of the article. Three trend predictions for 2011: ...More

  • How Important Is Creative In The Online Video Marketing Equation? by David Murdico

    Brands, businesses and organizations are fast adopting online video marketing as a valuable tool in their marketing approach. Considering that video marketing relies on the power of messages being shared through social networking, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or, conversely, can you put lipstick on a pig if you have a hefty enough paid media budget? ...More