• Hyundai Effort Urges 'Don't Be A Sheep!'

    You don't have to be a sheep and you don't have to accept conditioning. No, it's not a political slogan from a George Orwell novel. It's the theme of Hyundai Motor America's new ad campaign for the 2011 Elantra. The automaker is touting both Elantra and Sonata with four new ads, some of which will run as part of its buy on the Super Bowl. ...Read the whole story

  • Digital Video Grabs 180 Million Visitors Monthly

    San Francisco -- Big video usage numbers continue to come to the digital video industry: 180 million visitors watching videos per month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month. ...Read the whole story

  • Joost Video Network Becomes Stand-alone Business Unit

    Adconion Media Group plans to announce Thursday the spinoff of the Joost Video Network into a stand-alone business unit. The newly launched digital media company will provide premium branded solutions for advertisers and brand marketers seeking to target audiences with in-stream and in-banner video advertising. ...Read the whole story

  • Rocket Fuel Fires Up Video Ad Units

    Ad network Rocket Fuel has introduced new video pre-roll units that it promises will leverage the company's variety of targeting methods to deliver high-quality audiences more efficiently than the typical online video campaign. The company's Video Booster solution offers 15- or 30-second pre-rolls with companion display placements. It's also integrated with the video ad network BrightRoll's ad exchange and the Adap.tv Marketplace to provide access to video inventory. ...Read the whole story

The Tale Of Two Deals

For the past several months, the online advertising industry has been buzzing about consolidation in the video business. Many of the year-end prediction pieces for 2011 reflected an interest in this topic as well. However, as I learned early in my career as an investment banker, there are two very different types of deals. Any banker can do deals that make money; but it is the great bankers that do deals that really matter. ...More