Monday, January 24, 2011
  • Hyundai Effort Urges 'Don't Be A Sheep!'

    You don't have to be a sheep and you don't have to accept conditioning. No, it's not a political slogan from a George Orwell novel. It's the theme of Hyundai Motor America's new ad campaign for the 2011 Elantra. The automaker is touting both Elantra and Sonata with four new ads, some of which will run as part of its buy on the Super Bowl. ...Read the whole story

  • Rhythm: Mobile Video Advertisers Up Eightfold In 2010

    The mobile video audience may still be small, but that doesn't mean advertising in the emerging category isn't gaining ground. More than 200 Fortune 500 brands including Dell, Toyota and Kraft in 2010 ran mobile video campaigns, up from just 25 a year ago. In the fourth quarter alone, 70 major brands ran mobile video ads, according to a new report from mobile ad network Rhythm NewMedia. ...Read the whole story

  • What A Job: Launches Multimedia Effort

    A year after a relatively quiet launch to serve financial services professionals,, a job search and career management site and service from The Wall Street Journal, is getting ready to make a splash with a multimedia advertising and marketing campaign that will include television, Internet video, print and social media. ...Read the whole story

  • Tidal Taps MTV's Herman As Chief Product Officer

    Video ad technology firm TidalTV on Monday is expected to name Brad Herman as chief product and media officer. In this newly created position, Herman will be responsible for setting and executing product strategy, while also managing the supply side of TidalTV's operations, including driving inventory strategy and managing publisher relationships. ...Read the whole story

    10 Lessons In Online Video After Five Years Of Operations

    Jan. 23 marked the five-year anniversary of my company. Feels like 50. With that in mind, here are ten lessons I've learned about online video in that time. ...More