Hurry, More Ads Before We Spoil Them by Steve Smith

For about a year now comScore has been calling for more ads in online video. At last year's OMMA Video conference in New York, their analyst Tania Yuki first laid out the notion that her colleague Dan Piech advanced at last week's OMMA Video show in San Francisco: the ad load online is but a fraction of what viewers are accustomed to on TV. Worse, the growth in video streaming has so outpaced the rise in digital video ad spend, that the revenue realized per video has declined. As Piech outlined, the $324 billion in video advertising in 2006 was ...Read the whole story

  • Netflix's Facebook Integration Marks Shift Away From Viewing 'Households' by Gavin O'Malley

    Representing a strategic about-face, Netflix says it is currently baking Facebook into its entire service -- in large part to encourage a segmenting of household accounts into multiple personal accounts. "We're working on an extensive Facebook integration, which will further the notion of a personal Netflix account," Netflix said in a shareholder letter issued this week. ...Read the whole story

  • food ConAgra Launches Online Cooking School by Karlene Lukovitz

    The eight-week series of live blogging classes and discussions will be hosted on TheMotherhood.com, which connects brands (including Tropicana, American Eagle, Verizon, Clorox and Marriott, as well as ConAgra) with mothers through platforms such as live weekly "talks" co-hosted by mom bloggers. ...Read the whole story