Despite the proliferation of paid media models, online piracy of copyrighted materials will continue, according to a new report from PwC. In its survey of 202 people who admit to … Read the whole story
Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new … Read the whole story
Having run hundreds of social video campaigns for major brands over the past five years, I'm frequently asked to predict how audiences will respond … Read the whole story
Some online video and social media marketing campaigns are launched to build awareness of a product or service. Other video and social media campaigns … Read the whole story
Deeming dynamic and video advertising too vital to be left to a third party, Local.com has agreed to buy rich media provider Rovion for … Read the whole story
Do casual video games reduce depression, stress and anxiety? The East Carolina University's Psychophysiology Lab and Biofeedback Clinic released results from a year-long clinical … Read the whole story
Bolstering its management team in an increasingly hostile market, video ad network YuMe appointed Bryan Everett executive vice president of business development, and Ed … Read the whole story