Investors have some reason to be skeptical of the digerati's persistent claim that Internet-based and distributed video content really has arrived. After all, there were many false starts -- from Web TV to Pseudo TV, TheDen to Entertaindom TV. And dare we say "Joost?" And even now, TV content at Hulu and the network sites tends to suck attention away from the video hubs and "digital studios" that continue to compete with YouTube and others for ad dollars. For the big money on Wall Street it is hard to know where to place bets. But one investment group that controls ...
During the fourth quarter, brands saw average video viewing time double to just over two minutes, as the overall number of views also doubled. ... Read the whole story
Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new ... Read the whole story
Having run hundreds of social video campaigns for major brands over the past five years, I'm frequently asked to predict how audiences will respond ... Read the whole story
Deeming dynamic and video advertising too vital to be left to a third party, Local.com has agreed to buy rich media provider Rovion for ... Read the whole story