Thursday, February 17, 2011
  • Broadcast, Newspaper Sites Lead Video Viewing

    During the fourth quarter, brands saw average video viewing time double to just over two minutes, as the overall number of views also doubled. That suggests marketers are improving the quality of their content and connecting with receptive audiences. ...Read the whole story

  • Digital Video Ads In Premium TV Earn Most Attention

    Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer -- typically in premium TV shows -- at 81%. ...Read the whole story

  • Local.com Buys Rovion To Better Monetize Net

    Deeming dynamic and video advertising too vital to be left to a third party, Local.com has agreed to buy rich media provider Rovion for $1.5 million. Heath Clarke, Local.com CEO, is clear about the deal's intent: "Rovion is expected to increase monetization across the current Local.com network." ...Read the whole story

  • Depressed? Reach For Video Games, Not Antidepressants

    Do casual video games reduce depression, stress and anxiety? The East Carolina University's Psychophysiology Lab and Biofeedback Clinic released results from a year-long clinical study that charted the reduction in symptoms of depression and anxiety while playing. ...Read the whole story

Getting The Most From Your Social Video

Having run hundreds of social video campaigns for major brands over the past five years, I'm frequently asked to predict how audiences will respond to a certain video. There is, of course, no way to know ...More