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• electronics Snoop Dogg Adds G's In Samsung Promotion by Aaron Baar

  "Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells Marketing Daily. "We thought [using him] would be a good way to get off the leash for this handset." MetroPCS draws heavily from minority customers (about 80% of the company's customers are African-American or Hispanic). ...Read the whole story

• Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops by Joe Mandese

  In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak has cut a deal to integrate its set-top-based audience estimates into Donovan Data Systems, the company that provides the back office systems and software that power much of what Madison Avenue does, including planning, buying, posting and even paying the media. The deal, which is being announced this morning, is believed to be the first to integrate set-top data directly into the "enterprise" systems that agencies use to conduct business, and could have a profound effect ...Read the whole story

• Netflix To Stream CBS Shows by David Goetzl

  Netflix has inked a deal with CBS that allows it to stream some of the network's shows, although none that are currently on the air. The list includes the recently canceled "Medium" and summer show "Flashpoint." ...Read the whole story

• Legal Reprimand: Web Video Distributor Ivi Is Not 'Cable System' by Wendy Davis

  Granting a request by TV broadcasters, a federal judge has ordered the online video distributor Ivi to immediately cease offering streams of television programs. Ivi streams TV shows as they are being shown over-the-air in New York, Seattle, Chicago and Los Angeles. ...Read the whole story

More On Tackling Video Click-to-Play vs. Auto-Play Pre-Roll Advertising by Ashkan Karbasfrooshan

Two weeks ago I discussed the first five realities of video click-to-play vs. auto-play pre-roll advertising. Here come the next five: ...More

• Five People Who Have To Watch Your Viral Marketing Videos by David Murdico

  Reaching the target consumer directly 100% of the time would be awesome, but they are not always in one place online just waiting for your video. Also, while they may all share a love of certain brands, products and services, they may respond to different stimuli designed to encourage them to watch your video, share, interact and follow a course of action that will lead to a sale. So, including the buying consumer, here are the five people you have to reach and engage to get the most out of your online video campaign. ...More