Break Media Breaks Out Five Spring Series by Steve Smith

I am not sure there is any seasonality to online programming, but spring is as good a time as any for new digital content. Perhaps in tune with Spring Break, Break Media rolled out a slate of Web series it will be launching in coming weeks. All of the content is decidedly skewed to the young male audience. Now that the lad mags like Maxim are in decline, someone has to serve this demo offbeat humor, rugged weirdness and the usual wink-and-a-nod guy guidance. ...Read the whole story

  • electronics Snoop Dogg Adds G's In Samsung Promotion by Aaron Baar

    "Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells Marketing Daily. "We thought [using him] would be a good way to get off the leash for this handset." MetroPCS draws heavily from minority customers (about 80% of the company's customers are African-American or Hispanic). ...Read the whole story

  • Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops by Joe Mandese

    In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak has cut a deal to integrate its set-top-based audience estimates into Donovan Data Systems, the company that provides the back office systems and software that power much of what Madison Avenue does, including planning, buying, posting and even paying the media. The deal, which is being announced this morning, is believed to be the first to integrate set-top data directly into the "enterprise" systems that agencies use to conduct business, and could have a profound effect ...Read the whole story

  • Collective Acquires Video Ad Platform Oggifinogi by Laurie Sullivan

    Collective is acquiring Oggifinogi, a video advertising platform and services company, to expand in-banner and in-stream video ad formats. Oggifinogi supports more than 100 companies, including Bing, Best Buy, Sony, NBC, and Paramount. ...Read the whole story

  • Interclick Launches Ad Platform, Fights Privacy Charges by Gavin O'Malley

    In the face of legal woes and industry-wide anti-tracking efforts, behavioral ad network Interclick moved forward this week with the launch of its own video ad platform. "We are helping clients build consistent cross-channel executions," said Michael Katz, CEO of Interclick. ...Read the whole story

Three Qualities Advertisers Look For in Brand Video Ad Placements by Dan Greenberg

While much has been written about the evolution of branded video content and "viral video" ads, less attention has been given to the integrated video ad experiences that are helping blur the line between content and advertising. Advertisers are now regularly looking for well-integrated video ad experiences that will help their branded video content fit more naturally within the content experience of a site to drive higher levels of engagement and sharing. ...More