I am not sure there is any seasonality to online programming, but spring is as good a time as any for new digital content. Perhaps in tune with Spring Break, Break Media rolled out a slate of Web series it will be launching in coming weeks. All of the content is decidedly skewed to the young male audience. Now that the lad mags like Maxim are in decline, someone has to serve this demo offbeat humor, rugged weirdness and the usual wink-and-a-nod guy guidance. ...
"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells ... Read the whole story
In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak ... Read the whole story
While much has been written about the evolution of branded video content and "viral video" ads, less attention has been given to the integrated ... Read the whole story
Two weeks ago I discussed the first five realities of video click-to-play vs. auto-play pre-roll advertising. Here come the next five: Read the whole story
Collective is acquiring Oggifinogi, a video advertising platform and services company, to expand in-banner and in-stream video ad formats. Oggifinogi supports more than 100 ... Read the whole story