If you can't beat 'em, feed 'em. After years of complaining, lobbying and lawyering about online piracy of film properties, Hollywood is starting to experiment with alternative tactics. In a … Read the whole story
Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing Ad Exchange buyers at a handful of companies to use real-time bidding (RTB) … Read the whole story
ome of the OTT "over the top" providers politicize their mission by directly attacking the cable and broadcast industries, supposedly on behalf of abused … Read the whole story
According to a recent release by Nielsen, online video usage in the U.S. is up considerably from the same time last year, as time … Read the whole story
Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to … Read the whole story