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• Google DoubleClick Integrates Real-Time Bidding For In-Stream Video by Laurie Sullivan

  Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing Ad Exchange buyers at a handful of companies to use real-time bidding (RTB) technology to purchase ads. The plan to eventually expand to other sites and platforms across the Web, should give advertisers access to better inventory. ...Read the whole story

• beverages Tecate Expands Marketing To All Hispanic Males by Karlene Lukovitz

  Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to all male Hispanics for its new 2011 "Celebration" campaign. ...Read the whole story

OTT Threat Is Overstated by Michael Kokernak

ome of the OTT "over the top" providers politicize their mission by directly attacking the cable and broadcast industries, supposedly on behalf of abused consumers. Searching to find truth in these statements I took it upon myself this past year to install several OTT boxes. I wanted to figure out for myself how real this OTT threat is to the TV industry. ...More

• Laptops Boost Online Video Viewing; More Shows, More Time by Jack Loechner

  According to a recent release by Nielsen, online video usage in the U.S. is up considerably from the same time last year, as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January, level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams ...More