Wednesday, March 30, 2011
  • Adap.tv Adds $20M In Financing, MarketPlace Big Success

    Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv for Advertisers, with Interpublic Group's audience-buying platform Cadreon on board as its charter user. ...Read the whole story

  • Diginet Crackle Airs Free TV, Movies

    Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of Sony-manufactured consumer devices and other equipment/services. ...Read the whole story

  • Haier Launches Days Full Of Earth-centered Vids

    As part of the nearly month-long program, Haier has launched a microsite, www.smarterlifebetterplanet.com, which will feature a new video featuring an environmental advocate or expert every day. In the videos, each of which is less than two minutes long, the participants challenge consumers to do something small every day to help the environment. ...Read the whole story

  • Universal Studios Taps Video DSP DataXu For 'Adjustment'

    Marketers gained a demand-side platform to support video ads when DSP DataXu released DX Video Wednesday. The tools range from real-time programmable buying and optimization to advanced targeting and new audience discovery. ...Read the whole story

The Case For User-Verified Online Video Content Viewing

Periodically and with increasing speed, the Internet goes through a transformation, which is today being defined by digital video. Thanks to innovative communications providers, the continued expansion of broadband and availability of faster download speeds to ...More