Weather Channel Launches Four-Screen Program Premiere Tonight by Steve Smith

I decided a long time ago not to second-guess The Weather Channel. And I am not referring to their weather forecasts, where (like everyone) I can quibble here and there. No, I mean their far-sighted view of media. In my earliest days of covering mobile media (we're talking 2004-2005), I recall several conversations with Louis Gump, a pioneer of their mobile unit who is now with CNN. He told me that video had a huge future on mobile. I was skeptical. But TWC was already gearing up with content strategies and ad sales staff aimed at moving clients across screens. ...Read the whole story

Is Online Video A Legal Danger For Your Business? by Grant Crowell

>Online video continues to boom, with an explosion of content, technologies, communities and campaign spending. But what hasn't been discussed is the increase in legal problems for businesses with online video -- and the fact that most marketers today still have no idea what the legal issues with online video are. ...More