"Box office blockbuster" has been a trusty phrase for more than a half-century, but it's going the way of bricks-and-mortar Blockbusters as a true … Read the whole story

Video advertising would appear to be a powerful brand-building tool. But it is also an expensive tool, and advertisers need proof video advertising is … Read the whole story

Here they come: the network presentations. Every year, the third week of May marks the start of the major broadcast networks' upfronts in New … Read the whole story

Mobile video ad impressions averaged 728 million a month in the first quarter of 2011, up 36% from the prior quarter, according to new … Read the whole story