Friday Found Objects: Playboy Cyber-Girl of the Year, Cool Shoes, and Another Hulu Web Original by Steve Smith

Like old VHS tapes, things do pile up here in the VidBlog during a week covering the latest news, marketing models and new releases. Here are just a few things we didn't get to this week. ...Read the whole story

  • sports NBA Enters 3rd Year Of Sprite Slam Dunk by Karl Greenberg

    The program will visit U.S. cities as part of NBA Nation, but all North American residents can participate by uploading videos of themselves dunking a basketball and also vote for their favorites in the competition. The winner from each city will advance to the voting round and will receive a $1,000 prize, while the runner-up will receive a $500 prize. ...Read the whole story

Click-through Rates Also Irrelevant In Video by Jeff Smith

Video advertising would appear to be a powerful brand-building tool. But it is also an expensive tool, and advertisers need proof video advertising is driving the desired result in order to justify continued investment. In the absence of real-time data on overall campaign performance and that of the creative, placement, and frequency levels driving the performance, a lot of money can be spent without producing the desired outcome. When proactively managed, however, advertisers and the publishers they work with can create impressive results. ...More