Monday, May 23, 2011
  • VW Thinks Blue: New Campaign, MoMA Partnership

    The effort is timed with the inauguration of the automaker's new plant in Chattanooga, Tenn., which VW says is one of the greenest automotive factories in the world. It presages "Blue Motion," which (like BMW i, BMW's own urban mobility sub-brand) will be a new-technology division devoted to developing and producing alternative transportation products. ...Read the whole story

  • TiVo Adds Hulu Plus To Offerings

    TiVo continues to amass digital video services -- this time Hulu Plus -- to keep its time-shifting service top of mind. TiVo Premiere has added Hulu Plus to its 3 million TiVo subscribers, who also have access to Netflix, Blockbuster, Amazon Instant Video and YouTube services. ...Read the whole story

  • Major IPTV Adoption Means $27B Revs By 2014

    Subscriptions from IPTV (Internet-Protocol TV) based companies will almost double in three years to 70 million, forecasts SNL Kagan. IPTV video service revenues will more than double in three years -- growing to $27 billion in 2014 from $12.9 billion in 2010. ...Read the whole story

  • Brightcove Partners With 5min Media On Video Deal

    Online video platform Brightcove has struck a deal with video syndication firm 5min Media to make its premium video content available to sites that use Brightcove's technology. 5min boasts a library of 250,000 mostly how-to videos across various categories, including home, food, health, fashion/beauty, travel and auto. ...Read the whole story

  • Internet Usage, Video Streams Soar

    Google remains the most-visited site in the U.S, while Americans streamed 14.7 billion videos in April -- the most streams ever in a month, according to Nielsen. YouTube hit an all-time high. ...Read the whole story

  • Canon Inks Ron Howard For Photo/Film Effort

    "It's really something we came up with for people to inspire others to create things through our products," Rob Altman, manager of camera and video marketing for Canon USA, tells Marketing Daily. "We want people to use their cameras to inspire others." ...Read the whole story

  • Troy-Bilt Gets Technical In New Mower Campaign

    Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into its walk-behind mowers with a campaign focusing on a series of online videos. The effort is, in fact, Troy-Bilt's first campaign to rely solely on digital media. ...Read the whole story

Video Forecast: Sky's The Limit?

I'm often asked to offer predictions about what the online video landscape will look like several years from now, which I always respectfully decline to do. Our industry is so dynamic, with new players emerging daily, ...More

  • The Success Conundrum At Netflix

    "Some are born great, some achieve greatness, and some have greatness thrust upon them," are famous words from Shakespeare. The same can be said for companies. The company I am referring to is Netflix. It has ...More