As longer form video viewing online becomes de rigeur, an ever increasing share of advertising is moving beyond the classic pre-roll format. According to video infrastructure provider Freewheel's latest "Video Monetization Report" for Q1 2011, the mid-roll ad format defied the usual Q1 seasonal ad slump and grew in volume 30% over Q4 2010. Freewheel attributes the growth to expansion of longer content as well as an increase in ad loads for video. Pre-roll volumes declined from Q4 2010, following typical post-holiday trends, but the march of the mid-rolls continues. ...
The effort is timed with the inauguration of the automaker's new plant in Chattanooga, Tenn., which VW says is one of the greenest automotive ... Read the whole story
TiVo continues to amass digital video services -- this time Hulu Plus -- to keep its time-shifting service top of mind. TiVo Premiere has ... Read the whole story
Online video platform Brightcove has struck a deal with video syndication firm 5min Media to make its premium video content available to sites that ... Read the whole story
On May 9, 1961 FCC Chairman Newton N. Minow, an appointee of President Kennedy's administration, delivered his historic speech to the National Association of ... Read the whole story
I'm often asked to offer predictions about what the online video landscape will look like several years from now, which I always respectfully decline ... Read the whole story
Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool ... Read the whole story