Wednesday, May 25, 2011
  • Visa Launches Travel-Themed Campaign

    Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool to share their experiences through a Facebook application, Memory Mapper, which uses Google Maps satellite technology and a person's own photos, videos and captions to chronicle a visual story of their travels for a unique keepsake to share with friends and family. ...Read the whole story

  • Auditude Partners With Major League Gaming

    Hoping to better target live audiences, Major League Gaming is expected to announce a partnership with video ad management and monetization platform Auditude. Auditude will now control insertion of video ads in MLG's live-streamed tournaments and VOD content. ...Read the whole story

  • Break Media Names Doyle CFO

    Hoping to ride the Web's video-streaming wave, Break Media is busy shoring up its executive team. The male-focused video ad network on Wednesday is expected to name Andrew Doyle as its new Chief Financial Officer. ...Read the whole story

    'Vast Wasteland' Take Two: Is The Public Interested?

    On May 9, 1961 FCC Chairman Newton N. Minow, an appointee of President Kennedy's administration, delivered his historic speech to the National Association of Broadcasters in Washington, DC. The speech is best known for two words ...More