Oh, That Xfinity Ecstasy: 20 Billion On-Demand Videos Served by Comcast... So There by Steve Smith

The incredibly expensive, ham-handed, creatively challenged attempt to paint over the dingy Comcast moniker with Xfinity has got to go down as one of the king botches in rebranding history. I know this tech and communications stuff, and I have to admit that there was a time last year when this Comcast customer didn't really understand what Xfinity was. Now that I know it is just Comcast trying not to be Comcast, I resist even more having its silly self-celebratory ads move me to adopt the name. ...Read the whole story

  • Auditude Partners With Major League Gaming by Gavin O'Malley

    Hoping to better target live audiences, Major League Gaming is expected to announce a partnership with video ad management and monetization platform Auditude. Auditude will now control insertion of video ads in MLG's live-streamed tournaments and VOD content. ...Read the whole story

  • Break Media Names Doyle CFO by Gavin O'Malley

    Hoping to ride the Web's video-streaming wave, Break Media is busy shoring up its executive team. The male-focused video ad network on Wednesday is expected to name Andrew Doyle as its new Chief Financial Officer. ...Read the whole story

Why GoogleTV And AppleTV Are Still Hobbies by Sam Vasisht

In an earlier article, I talked about why the nomenclature for GoogleTV and AppleTV is ill-conceived, and why Google and Apple are doing the marketing of these products a disservice. At the same time, the opportunity to bring Internet and digital media to the largest screen in the home is immense. The nomenclature, the product development and marketing approaches demonstrate that neither company has qualified this opportunity sufficiently. ...More