The incredibly expensive, ham-handed, creatively challenged attempt to paint over the dingy Comcast moniker with Xfinity has got to go down as one of the king botches in rebranding history. … Read the whole story
In an earlier article, I talked about why the nomenclature for GoogleTV and AppleTV is ill-conceived, and why Google and Apple are doing the … Read the whole story
Hoping to better target live audiences, Major League Gaming is expected to announce a partnership with video ad management and monetization platform Auditude. Auditude … Read the whole story
Hoping to ride the Web's video-streaming wave, Break Media is busy shoring up its executive team. The male-focused video ad network on Wednesday is … Read the whole story