Friday, May 27, 2011
  • MPAA Seeks Court Order Halting Zediva Streams

    Escalating their battle with video site Zediva, the movie studios are asking a judge to prohibit the company from streaming movies online. Unlike Netflix and Redbox, which impose a 28-day wait for new releases, Zediva streams films as soon as they hit the retail stores. ...Read the whole story

Cost-Per-View Pricing for Digital Video: What Would It Really Measure?

Advertiser spending for online video has come to a screeching halt. Businesses believe that ROI assessment tools are unreliable and advertisers are skeptical of any new metrics have been recently introduced. This grudge towards ad metrics ...More

  • Why GoogleTV And AppleTV Are Still Hobbies

    In an earlier article, I talked about why the nomenclature for GoogleTV and AppleTV is ill-conceived, and why Google and Apple are doing the marketing of these products a disservice. At the same time, the opportunity ...More