• YouTube Gives 'Design Star' Free Ad Time, Younger Demos

    Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for Scripps Network and other advertisers -- as long as the viewer opts out before the 30-second spot concludes. ...Read the whole story

  • Summer's Eve Declares 'That's Vaginal!'

    The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) Likening the vagina to such natural wonders as Mount Kilimanjaro and the rings of Saturn, Carlton drives home, in an amusing way, the need for a shift in conversation, to move away from euphemisms and treating the vagina as a taboo topic. ...Read the whole story

  • Aunt Jemima: Video Response Prompts TV Effort

    That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted to share that with consumers, explains Brandi Unchester, senior brand manager, frozen and refrigerated breakfasts, Pinnacle Foods. ...Read the whole story

  • IHOP Campaign Says 'Make It An IHOP Day'

    "The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great food and a great experience at IHOP makes their whole day better," Joe Adney tells Marketing Daily. "The new campaign is designed to build an emotional connection with guests through a 'pay it forward' feel." ...Read the whole story

  • Court Decision Striking Video Game Ban Could Squelch Open Internet Regs

    Marketers are cheering a U.S. Supreme Court decision Monday striking down a California law banning the sale of violent video games to children. But some observers say that the pro-free speech ruling could have a counter-intuitive result: It could give broadband providers a boost in their fight against Net neutrality. ...Read the whole story

Video Hits its Stride Before Our Eyes

One of the most exciting, validating stages of emerging media hitting its stride is when a single media sphere becomes an identifiable, robust, sustaining industry unto itself, with options galore. How does this go down? Simply put, a media type -- search, social, mobile -- comes into its own by first becoming a planning and spending category for agencies. Then, it proves itself as a revenue-generating sector within the ad economy -- and is under constant study and manhandling by all of us. ...More

  • Content Production, Distribution and Monetization Scale Differently

    All businesses strive to be scalable, but many that appear scalable turn out to be anything but -- and vice versa. Nowadays, thanks to cheap hardware, open source software and social media marketing, technology companies can be launched with a fraction of the investment once required. Content companies, however, still require material investment to scale. In video, the only things that most content entrepreneurs have to show for, other than bruised egos, are shattered dreams and wasted millions. This article certainly isn't about kicking anyone when they're down, but recognizing that production, distribution and monetization scale differently -- which will ...More

  • Online Video: Segmenting The Current Media Darling

    New media trends last about a day and a half in the digital marketing business. And now it is online video's time to bask in the limelight like a shiny new coin, vying for media buyers' attention and dollars. It has moved within a year from the hot media with great CPMs for publishers and high engagement for advertisers to a rapidly maturing channel that lives in the same neighborhood as mobile and search, or at least the adjacent zip code, with mobile and tablets subletting nearby. ...More

  • Media Buyers' Guide To Video Shopping

    Attention, media buyers: If you are evaluating online video with TV metrics like GRP and TRP, please be aware of what you are actually buying. If you go bargain basement shopping for the lowest video CPMs hoping to maximize your reach and frequency at the lowest cost, you are going to come up short on realized ROI. ...More