Monday, June 27, 2011
  • YouTube Gives 'Design Star' Free Ad Time, Younger Demos

    Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for Scripps Network and other advertisers -- as long as the viewer opts out before the 30-second spot concludes. ...Read the whole story

  • Summer's Eve Declares 'That's Vaginal!'

    The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) Likening the vagina to such natural wonders as Mount Kilimanjaro and the rings of Saturn, Carlton drives home, in an amusing way, the need for a shift in conversation, to move away from euphemisms and treating the vagina as a taboo topic. ...Read the whole story

  • Aunt Jemima: Video Response Prompts TV Effort

    That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted to share that with consumers, explains Brandi Unchester, senior brand manager, frozen and refrigerated breakfasts, Pinnacle Foods. ...Read the whole story

  • IHOP Campaign Says 'Make It An IHOP Day'

    "The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great food and a great experience at IHOP makes their whole day better," Joe Adney tells Marketing Daily. "The new campaign is designed to build an emotional connection with guests through a 'pay it forward' feel." ...Read the whole story

  • Court Decision Striking Video Game Ban Could Squelch Open Internet Regs

    Marketers are cheering a U.S. Supreme Court decision Monday striking down a California law banning the sale of violent video games to children. But some observers say that the pro-free speech ruling could have a counter-intuitive result: It could give broadband providers a boost in their fight against Net neutrality. ...Read the whole story

    Video Hits its Stride Before Our Eyes

    One of the most exciting, validating stages of emerging media hitting its stride is when a single media sphere becomes an identifiable, robust, sustaining industry unto itself, with options galore. How does this go down? Simply ...More