• Jeep Grand Cherokee Effort Touts Luxury, Capability

    The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements and awards the vehicle has won over the year since it launched. Jeep, which says the vehicle is its most-awarded SUV ever, is citing the 30 or more such kudos in the piece. ...Read the whole story

  • Media Buyers To Wall St.: We're More Cautious, Focused On ROI

    The outlook for the U.S. ad economy has grown "incrementally cautious," according to an informal survey of some big media buyers released this morning by the equity research team at Deutsche Bank. The survey of more than a dozen buyers representing over $5 billion in U.S. advertising budgets, mirrors the sentiment of some recent downgrades in the major agency holding companies' advertising outlooks, and is attributed mainly to the uncertainty surrounding the macro economy, as well as some micro factors such as media price inflation, and the trend toward so-called "ROI" media, such as search, and online display advertising. ...Read the whole story

  • Infiniti Challenges Lexus, Lets Fans Decide On Media

    The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The new chapter comprises a pair of 15-second spots that will not even air on TV until social fans of the luxury auto brand decide which of the two ads deserves the heavier media rotation. ...Read the whole story

  • Ad Nets Hungry For Premium Video Inventory

    Accusations that display ad networks have commoditized display ad inventory and driven prices down are not an issue with second-generation networks dealing in video ad inventory. But this raises problems -- especially when it comes to persuading publishers to make premium inventory available through networks -- and persuading advertisers to buy it there. ...Read the whole story

  • Ford Launches Major Racing Program. NASCAR? Not

    "Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's Jim Farley said. "That was a rewarding discovery for me as a leader -- that marketing tactics and product strategy can be totally different." ...Read the whole story

  • Internet Video Ads Skyrocket, Hulu Runs 1 Billion

    Some 5.3 billion video ads were viewed in June, 15% more than in May, wth Hulu leading the pack at 1 billion. The time spent watching video ads is up, with 49% of the U.S. population seeing Internet video ads. ...Read the whole story

  • OTT Video Causes Bandwidth Challenge For IPTV

    So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion in revs over the next five years. ...Read the whole story

  • Monthly Web Video Sessions Surpass 6 Billion

    Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last month, up from 4.6 million in May, according comScore. Video ads reached nearly half (49%) of the total U.S. population an average of 35.6 times during the month. ...Read the whole story

  • El Pollo Loco: 'Feel The Mexcellence'

    Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials in the campaign show off the chain's signature citrus-marinated grilled chicken and other handmade items. ...Read the whole story

  • American Family Insurance Focuses On 'Dream'

    The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 on high profile network and cable shows with print ads breaking in the fall. ...Read the whole story

  • Amana Intros An Idea: 'Life. Simplified.'

    The heart of the campaign is an online shopping tool that helps consumers decide, in three clicks, the appliance that best fits their needs. The tool, as well as in-store materials featuring QR codes, takes users to videos that focus more on how the appliances fit consumers' needs and less on specific product features and attributes. ...Read the whole story

YouTube Still Streamers Paradise

According to Nielsen, video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2% from last month's all-time high of 14.7 billion streams. The number of online video viewers also increased from April, up nearly 3% to 145 million unique viewers. ...More

  • Do You Suffer From PBS?

    As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting Service. Rather, the affliction that needs your attention is your own Personal Bias Syndrome. This condition can be attributed to how we all tend to assume that the way we enjoy media and embrace new technologies is pretty much the same way everyone else is doing it, too. Let me share a few prevalent examples that illustrate how our PBS is out of sync with what is actually happening. You might recognize some of these sympt ...More

  • More On The Success Conundrum At Netflix

    This week Netflix's announcement of pricing changes has created a stir in the industry. Netflix issued a seemingly reasonable explanation for the increase. That is what PR is for. However, one has to look at this move in the context of a simultaneously complicated playing field and dynamic industry environment within which Netflix is trying to both survive and shape the future. ...More

  • An Antidote To Viral Video Fever

    You'd think that viral video fever would have run its course by now. But judging by the number of marketers who continue to ask their agencies to take their brand messaging and turn it into the next Evian "Roller Babies" or Dove "Evolution," it's clear the epidemic rages on. Please, people, take two aspirin and call me in the morning. I'll cite you the latest statistics on just how many of those online videos designed to go viral actually do. And then I'll let you in on some good news. ...More