Friday, July 22, 2011
  • Ogilvy Debuts Specialty Video Practice, Pushes Engagement

    As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements that place viewers directly into the sales funnel. ...Read the whole story

  • Apple Source: May Bid For Hulu

    Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video site, which estimates say could carry a $2 billion price tag. ...Read the whole story

  • NBCU Launches Private Ad Exchange

    NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display ad inventory that can be targeted at scale across the network's Universal Audience Platform. ...Read the whole story

  • Study: 30% Watch Videos On Emerging Devices

    The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, consumer-generated videos uploaded to sites such as YouTube rose from 33% to 46%. Full-length TV rose from 25% to 30% ...Read the whole story

  • Reebok Kicks Off 'Reethym Of Lite' Campaign

    While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography from Hi-Hat, as lasers, smoke and an acrylic box create a multidimensional Classic R, enclosed within a box. ...Read the whole story

  • O&M Adds Video Practice For Digital Clients

    Pushing its digital marketing clients content further, ad agency Ogilvy & Mather has formed an interactive unit, Advanced Video Practice. Robert John Davis, who heads the unit, touted the practice as unique: "Views will be maximized if you optimize the multiple forms of search first." ...Read the whole story

  • Casio Vignettes Show Off Phone's Toughness

    The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to show off its military-grade specifications, which include being able to withstand extreme temperatures, vibration, drops and submersion. ...Read the whole story

  • AT&T U Adds To Customer Base, Surpasses Cablevision

    AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. The net customer gain of 202,000 was slightly below the 209,000 in 2010. The number of U-verse TV customers now stands at 3.4 million. ...Read the whole story

    Excellent User Experience: Hammered

    This diatribe has a lot to do with my new iPad2. I can't understand how a device that doesn't allow the user to access all moving image Web content (including certain Facebook features and our own ...More