Bit In The Beta: Google TV/Revue Product Returns Higher Than Sales by Steve Smith

You have to wonder whether the TV skunk works at Google have been totally routed by the apparent dismissal of the Google TV project in the general digisphere. When the platform flopped originally late last year, we were promised a robust 2.0 update. Now we may be waiting until fall to see the platform refreshed to accommodate Android apps in a retooled Honeycomb interface. Meanwhile, to add humiliation to the insult and injury of Google TV, Logitech reported yesterday that sales of its Google TV-powered Revue device were actually worse than zero. ...Read the whole story

  • C3 Ratings Expected To Include Digital Video In Future by Wayne Friedman

    TV marketers could be seeing digital video viewership numbers in C3 ratings -- the metrics that national TV buyers use for their media buys -- in about a year. One of the reasons: TV networks are regularly offering marketers makegood inventory on digital video sites. ...Read the whole story

  • Got Game: Angry Birds Gets Serious About Ads by Laurie Sullivan

    Rovio plans to add advertisements in games running on Google's Android and Apple's iPhone operating systems, namely Angry Birds, which now counts more than 280 million global downloads. Nexage will support the strategy through the RTB Exchange, making it possible for the game maker to integrate ads. ...Read the whole story

  • financial services Bank Of The West Breaks Brand Ad by Tanya Irwin

    The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by Daniel Stern of "The Wonder Years." The target is both general consumer and business customers, says Heat president John Elder. ...Read the whole story

HTML5 Program Promises To Be Game Changer by Diane Mermigas

Just as the massive adoption of Apple's iPad and powerful apps has threatened Google's open-source Web stranglehold, the just-emerging HTML5 program language will change the media landscape for producers and marketers. ...More

  • Blurring Lines by William Common

    It used to be simple. Creative agencies would make ads, media agencies would place them, and PR companies would handle corporate communications and press. This is no longer the case. Online video and social media have blurred the lines between these players, and opened the door for other, smaller companies to get larger pieces of the online advertising pie. ...More

  • Under-The-Hood Of Over-The-Top by Joe Mandese

    Earlier this year, I went over-the-top. No, not in the way I write fill-in columns and blog posts (I topped out in that process long ago). I went over-the-top as a TV viewing household, meaning, I began streaming conventional TV programming via an intermediary device. Okay, so that's not so surprising, right? I mean, millions of Americans are doing that (more on that in a moment)? The reason I'm telling you about my transition is that it was purely unintentional. You see, despite covering the front lines of media innovation, I don't consider myself an early adopter of media technology, ...More

  • Video Ad Exchanges And Unicorns: Separating Fact From Fiction by Tim Avila

    I read with bemused interest Jason Burke's July 6 article, "Video Ad Exchanges Aren't A Silver Bullet." Burke attempted to make the case that buyers on exchanges are chasing "unicorns" -- bargains that don't exist. Exchanges may indeed have limitations, but let's keep it real. None of the points in his article are new or unique to exchanges. In fact, exchanges are eliminating "unicorns" by actually improving brand protection, transparency, ad units and standards for online video advertising. ...More