Advanced Search

• restaurants Subway Takes On Grease In Product Launch Spots by Karlene Lukovitz

  The sub's white-meat chicken, tossed in seasoned breading and baked, is being billed as offering "breakthrough" flavor and a crispy texture "without the calories and fat of a traditional fried chicken sandwich" -- and the sub chain clearly has high expectations for it. ...Read the whole story

• MediaMind, Impossible Partnership Moves Dynamic Video Ads Toward In-Game Model by Laurie Sullivan

  MediaMind Technologies has partnered with Impossible Software to offer in-stream video ads from TV ads. The partnership enables MediaMind to extend its video capabilities with real-time in-stream and in-banner video offerings. ...Read the whole story

• food New FiberPlus Variety Goes Up Against ... Cupcakes? by Karlene Lukovitz

  To humorously drive home the taste appeal of its new FiberPlus Caramel Pecan Crunch cereal variety, a new TV spot from Kellogg's has women engaging in a taste test pitting the cereal against luscious cupcakes. ...Read the whole story

Understanding The Video Consumer by Jack Loechner

According to the Nielsen Cross Media Report, Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet than ever. Overall TV viewership increased 22 minutes per month per person over last year, demonstrating moderate growth and remaining the dominant source of video content for all demographics. Even the lowest fifth quintile of TV viewers still averages an hour of TV consumption per day, with the highest quintile tuning in for nearly ten hours per day. ...More

• Welcome To The Post-PC World by Dan Mosher

  Cisco said recently that although 3% of all internet traffic originates from mobile devices today, by 2015 mobile devices will contribute 15% of IP traffic. Two thirds of that traffic will be video. In addition, the widespread adoption of HTML5 standards for mobile web and applications will help to standardize video delivery. ...More