Break Media's Video App Cracks 1.5 Million Downloads, Serves a Tough Crowd by Steve Smith

This mobile video space is not for the feint-hearted. Apparently, streaming media apps are sort of a love-hate thing with many users. Leading video hub Break Media released some interesting stats touting its success with its iOS and Android apps. According to the company 1.5 million people have downloaded the Break Media mobile app, which launched over a year and half ago. Raw download numbers generally are uneven proxies for actual use, but Break says its mobile apps generate 10 million monthly visits or about 100,000 unique visits a day. In total, the mobile traffic constitutes about 12% of all ...Read the whole story

More On TV Audience Erosion by Sam Vasisht

In a previous Video Insider post, I wrote that demographic changes in our population perhaps amplified, or were even mistaken for, cord-cutting data. The crux of this was the decline in the 18-49 age audience for broadcasters. This is a critical audience metric that drives the approximately $70 billion television advertising market. Traditionally, this is so because the 18-49 audience is considered to be the heaviest consumers and buyers of goods and services advertised on television. ...More

  • Understanding The Video Consumer by Jack Loechner

    According to the Nielsen Cross Media Report, Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet than ever. Overall TV viewership increased 22 minutes per month per person over last year, demonstrating moderate growth and remaining the dominant source of video content for all demographics. Even the lowest fifth quintile of TV viewers still averages an hour of TV consumption per day, with the highest quintile tuning in for nearly ten hours per day. ...More