Rent This Movie...Because Morgan Spurlock Has a Lot of Money He Needs to Make by Steve Smith

Apple's iTunes has become a powerful mainstay for digital downloads of film and TV in the last few years, but it will have to work some special magic to help documentary filmmaker Morgan Spurlock hit his benchmarks for "POM Wonderful Presents The Greatest Movie Ever Sold." If the documentary funded by product placement about product placement ever hit theaters in the U.S. it was too quickly for me to catch. The download showed up on iTunes for sale a few weeks ago and for rental this week. According to Spurlock himself in the film and associated interviews, the movie must ...Read the whole story

  • Quake, Rattle And New Business Rolls: Most NYC Media Shops Took The Tremor In Stride by Joe Mandese, Staff Writers

    It wasn't exactly the Big One, but when a 5.8 magnitude earthquake hit the bedrock of the media world -- including Madison Avenue -- Tuesday afternoon, it set off a number of aftershocks, including the evacuation of several big ad agencies, with at least one whose entire staff left for the day. Most of the evacuations were tantamount to a fire drill, lasting about a half an hour -- and were generally ordered by the management of the buildings the agencies work in, including Universal McCann in New York's Herald Square area, and MPG and OMD in the shadow of ...Read the whole story

  • Brightcove Files For IPO, Reports $44M In 2010 Revs by Gavin O'Malley

    Hoping to raise up to $50 million, online video platform Brightcove on Wednesday filed for an IPO with the SEC. As of May, Brightcove was streaming 700 million videos a month. ...Read the whole story

  • Digital TV Users Expected To Shift To Tablets by Wayne Friedman

    Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 -- over 200 million people -- impacting video entertainment. ...Read the whole story

Is SmartTV An Oxymoron? by Sam Vasisht

Just so you don't misunderstand me, let me start with the disclaimer that I love the idea of Internet-connected TVs. If the future is to have most things connected to the Internet, such as your toaster, refrigerator and washing machine, the TV is not a bad place to start. ...More

  • Five Tips For Shifting Your Brand's Strategy From Television To Digital by Jay Samit

    To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising. Here are five "Vs" to help guide the way as you shift your vision from television to digital -- beginning with opt-in video. ...More